
As India’s digital economy matures, the advertising and marketing industry continues to grapple with a familiar challenge: balancing creativity with measurable outcomes. The question is no longer whether digital campaigns can be bold or innovative; it is whether they can also deliver.
For over a decade and a half, the Campaign India Digital Crest Awards (CIDCA) have reflected this very intersection. Now in its 16th edition, CIDCA has built a reputation as a platform that recognises not just the spark of an idea, but its impact. In a landscape filled with awards that celebrate creativity, CIDCA has consistently recognised creativity that delivers results.
As a trusted voice in the advertising, marketing, and media fraternity, Campaign India has always sought to highlight work that inspires the industry. CIDCA extends this spirit, rewarding campaigns that combine imagination with intelligence, craft with performance, and storytelling with business outcomes.
The 2025 edition, scheduled for November, will once again bring together a jury of leaders from across marketing, media, and technology. Their task is straightforward but uncompromising: to evaluate campaigns not just for their originality, but for the difference they made.
With this edition, CIDCA is not just a one-night celebration of winners. It becomes a platform for knowledge-sharing through roundtables, features, and conversations that extend beyond the awards themselves. The property will spark dialogue around how technology, content, media, and creativity increasingly overlap, and how effectiveness must be measured in that blended reality. For the industry, it means CIDCA 2025 will serve both as a showcase of work and as a source of insight.
Sixteen years on, CIDCA continues to serve as a benchmark for digital excellence in India. A reminder that in the rush to innovate, the industry must keep asking whether the work truly works.
Learn more at: https://www.campaignindiacrest.com/