Campaign India Digital Crest Awards 2022: BBDO India and Ariel take top agency, client honours; Toaster India wins Grand Prix

Other Gold winners included Interactive Avenues – a Reprise Media Company (three), Schbang (two), Fulcro, Paisabazaar, Viacom18 and Wirality

Jul 28, 2022 05:30:00 PM | Article | Campaign India Team

The winners of the 2022 edition of the Campaign India Digital Crest Awards were announced through an event in Mumbai on 28 July.
 
BBDO India and its client Ariel India won the top honours, as they amassed a Grand Prix and five Gold wins for its ‘See Equal - #ShareTheLoad’ campaign. The Grand Prix came in the ‘Viral Marketing’ campaign category. The other Gold wins came in the following categories: ‘Integrated’, ‘Long-term Strategy’, ‘Online Video - Short Form (180 seconds or less)’, ‘Social Cause - Social Cause Supported by a Corporate/Brand’ and ‘Use of Social Media in a Campaign’.
 
Toaster was the other agency to win a Grand Prix. The win came for Google’s ‘#GetTheFacts Campaign’ in the ‘Real Time Advertising’ category. The agency also won a Gold (Use of Data - For CRM), a Silver and two Bronze metals. 
 
Interactive Avenues – a Reprise Network Company won a total of six metals, three of which were Gold. The Gold winning entries included ‘Hey Alexa with Social Media Start’ for Amazon Alexa, ‘Prime on Your Plate’ for Amazon Prime Video, and ‘Happy at Home’ for Hershey's India.
 
Schbang also won a total of six metals – two Gold, two Silver and two Bronze metals each. The Gold wins came for Fevicol’s ‘Ronaldo Post’ in the ‘Real Time Advertising’ category and ‘Use of Social Media in a Campaign’ category. 
 
Fulcro was the most-awarded agency on the night with a total of eight wins. The tally included a Gold, six Silver and a Bronze. The Gold win was for Tata Motors’ Intellisite - Ai driven dynamic personalisation at scale’. 
 
Viacom18, White Rivers Media and Wirality won a Gold and Silver each. Viacom18’s win was for ColorsTv x Blitzkraig’s ‘Naagin 6’, while White Rivers Media’s Gold win was for Hershey’s Bars’ ‘#Hershe 2022’, which was jointly conceptualised by Lowe Lintas. Wirality’s Gold win came in the ‘Online Video – Long form (over 180 seconds) category for Truecaller’s Jam the Scam. 
 
Paisabaazar.com won Gold for ‘The Sweet Sound of Wood’ in the Viral Marketing Campaign category.
 
View all the winners by category here (brand and entry tally to follow)
 
Entry CategoryEntrant CompanyTitleBrandMetal
Apps - Mobile AppsSocial BeatBoss Jahan Load WahanBlackbuckBronze
Best Use of Digital Personal AssistantInteractive Avenues - A Reprise Network Company“Hey Alexa” with Social Media StarAmazon AlexaGold
Digital StrategyFulcroKotak Cherry - The world's first brand launched by its competitorsKotak CherrySilver
Digital StrategyMXP Media IndiaMatsya Kaand MoveMX PlayerSilver
DisplayCipla HealthNaselin Khul Ke So Le – Leveraging temperature & technology to drive consideration for NaselinNaselinSilver
DisplayFulcroThe Invincible Drunk Driver Challenge Display campaignKotak General InsuranceSilver
ExperientialCipla HealthNaselin Khul Ke So Le – Leveraging temperature & technology to drive consideration for NaselinNaselinSilver
Format InnovationCipla HealthNaselin Khul Ke So Le – Leveraging temperature & technology to drive consideration for NaselinNaselinSilver
Innovation in e-CommercePerformics IndiaDriving high ROI through Competitor TargetingAashirvaad Svasti GheeBronze
IntegratedBBDO India#ShareTheLoadArielGold
IntegratedKinnectAsian Paints Royale Play Taana BaanaAsian PaintsBronze
IntegratedToaster India#SearchForChange CampaignGoogle Voice SearchSilver
Long-Term StrategyBBDO India (Mumbai)See Equal #ShareTheLoadArielGold
LoyaltyFulcroUPI Chalega – Building the world's largest digital payments ecosystemUPIBronze
Media InnovationInteractive Avenues - A Reprise Network CompanyPrime On Your PlateAmazon Prime VideoSilver
Mobile - IntegratedViacom 18The Big PictureColorsTv x BlitzkraigSilver
Mobile - DisplayCipla HealthNaselin Khul Ke So Le – Leveraging temperature & technology to drive consideration for NaselinNaselinSilver
Online Commerce Campaign - Customer AcquisitionPerformicsSunbean Acquisition CampaignITC SunbeanBronze
Online MarketingCipla HealthOmnigel-'Meri Wali Laal Tube'OmnigelBronze
Online MarketingFulcroUPI Chalega – Building the world's largest digital payments ecosystemUPISilver
Online MarketingInteractive Avenues - A Reprise Network CompanyPrime On Your PlateAmazon Prime VideoGold
Online MarketingKinnectThe Wicked LaunchTVS RaiderBronze
Online MarketingWhite Rivers Media#HERSHE 2022Hershey's BarsSilver
Online Video - Long form (Over 180 seconds)21N78E Creative LabsRishton Ki BoliReliance DigitalBronze
Online Video - Long form (Over 180 seconds)Wirality MediaJam The Scam ReturnsTruecallerGold
Online Video - Short Form (180 seconds or less)BBDO IndiaSee Equal #ShareTheLoadArielGold
Online Video - Short Form (180 seconds or less)Interactive Avenues - A Reprise Network CompanyHershey's Happy At HomeHershey's India Private LtdGold
Online Video - Short form (180 seconds or less)Wirality MediaChhota SMSTruecallerSilver
Real Time AdvertisingSchbang Digital SolutionsFevicol's Ronaldo PostFevicolGold
Real Time advertisingToaster India#GetTheFacts CampaignGoogle SearchGrand Prix
Search - Application of technology in searchPuretech DigitalOrganic Growth MarketingHDFC BankBronze
Social Cause - Campaign for an NGOTeam Pumpkin#RaigadFloodsSwades FoundationBronze
Social Cause - Social Cause Supported by a Corporate/BrandBBDO IndiaSee Equal #ShareTheLoadArielGold
Social Cause - Social Cause Supported by a Corporate/BrandKinnectFight For What's RightTVS RaiderSilver
Social Cause - Social Cause Supported by a Corporate/BrandToaster India#SearchForChange CampaignGoogle Voice SearchBronze
Social Cause - Social Cause Supported by a Corporate/BrandTonic Worldwide#DriveItRightSBI General InsuranceBronze
Use of Data - For New BusinessInteractive Avenues - A Reprise Network CompanyHershey's Happy At HomeHershey's IndiaSilver
Use of Data - For New BusinessSchbang Digital SolutionsTata CommsTataBronze
Use of Data - For CRMToaster India#GetTheFacts CampaignGoogle SearchGold
Use of Social Media in a CampaignBBDO IndiaSee Equal #ShareTheLoadArielGold
Use of Social Media in a CampaignFulcroKotak Cherry - The world's first brand launched by its competitorsKotak CherrySilver
Use of Social Media in a CampaignFulcroUPI Chalega – Building the world's largest digital payments ecosystemUPISilver
Use of Social Media in a CampaignInteractive Avenues - A Reprise Network Company#YourForevers Valentine’s Day Campaign with Hershey IndiaHershey's IndiaSilver
Use of Social Media in a CampaignSchbang Digital SolutionsLondon Dairy #iScreamForIceCream by SchbangLondon DairySilver
Use of Social Media in a CampaignSchbang Digital SolutionsFevicol's Pinned Comments CampaignFevicolGold
Use of Social Media in a CampaignSharechatInteractive Webcard Campaign by VivelVivelSilver
Use of Social Media in a CampaignSoCheersThe Family Man Job HuntAmazon Prime Video IndiaSilver
Use of Social Media in a CampaignToaster India#SearchForChange CampaignGoogle Voice SearchBronze
Viral Marketing CampaignBBDO IndiaSee Equal #ShareTheLoadArielGrand Prix
Viral Marketing CampaignPaisabazaar.comThe Sweet Sound of WoodPaisabazaar.comGold
Viral Marketing CampaignSchbangFevicol's Ronaldo PostFevicolSilver
Viral Marketing CampaignSportskeedaTwitter Trend Dell Futurist Gaming ChallengeDell TechnologiesBronze
Viral Marketing CampaignViacom 18Naagin 6ColorsTv x BlitzkraigGold
Viral Marketing Campaign Lowe Lintas India x White Rivers Media#HERSHE 2022Hershey's BarsGold
Website - CampaignsFulcroThe Invincible drunk driver challenge websiteKotak General InsuranceSilver
Website - CampaignsSchbang Tata CommsTataBronze
Website - Corporate/BrandFulcroTata Motors Intellisite - Ai driven dynamic personalization at scaleTata MotorsGold
Website - Corporate/BrandReliance Nippon Life InsuranceCustomer PortalRNLIC Customer Portal - Friend for LifeBronze
AGENCY OF THE YEARBBDO   
BRAND OF THE YEARAriel   

AGENCY OF THE YEAR 

AgencyBronze (5 points)Silver (10 points)Gold (20 points)Grand Prix (30 points)Total points
21N78E1   5
BBDO India  51130
Cipla14  45
Fulcro161 85
Interactive Avenues 33 90
Kinnect21  20
MX Player 1  10
Paisabazaar  1 20
Performics2   10
Puretech Digital1   5
Reliance Nippon1   5
Schbang222 70
Sharechat 1  10
SoCheers 1  10
Social Beat1   5
Sportskeeda1   5
Team Pumpkin1   5
Toaster211180
Tonic 1   5
Viacom18 11 30
Lowe Lintas India x White Rivers Media 11 30
Wirality 11 30
      

BRAND OF THE YEAR 

 

BrandBronze (5 points)Silver (10 points)Gold (20 points)Grand Prix (30 points)Total points
Aashirvaad Svasti Ghee1   5
Amazon 22 60
Ariel  51130
Asian Paints1   5
Blackbuck1   5
Colors TV 11 30
Dell Technologies1   5
Fevicol 12 50
Google211170
HDFC1   5
Hershey's 32 70
ITC Sunbean1   5
Kotak  4  40
London Dairy 1  10
MX Player 1  10
Naselin 4  40
Omnigel1   5
Paisabazaar  1 20
Reliance Digital1   5
Reliance Nippon Life Insurance1   5
SBI General Insurance1   5
Swades Foundation 1   5
Tata Communications2   10
Tata Motors  1 20
Truecaller 11 30
TVS 11  15
UPI12  25
Vivel 1  10