Campaign India Digital Crest Awards 2021: Winners announced

The winners of the 2021 edition of the Campaign India Digital Crest Awards were announced through a virtual event on 5 August 2021. This year’s event was in partnership with ITW Consulting.

 

With a tally of 10 wins, which included a Grand Prix, three Gold, four Silver, and two Bronze metals, Famous Innovations took home the coveted ‘Entrant of the Year’ title.

 

The Grand Prix came in for the ‘Online Marketing’ category for Burger King’s ‘Lonely no More’ entry. The entry also won Gold in the ‘Online Video - Short form (180 seconds or less)’, ‘Use of Social Media in a Campaign’ and ‘Viral Marketing Campaign’ categories.

 

Burger King was ‘Brand of the Year’.

 

Mindshare India was the most awarded in the Gold category with a total of four wins. The agency also won a Silver and three Bronze metals.

 

All of Mindshare’s Gold wins were for UltraTech Cement. Two of the wins were for the entry ‘Baat Ghar Ki’ in the ‘Integrated’ and ‘Online Video – Short Form (180 seconds or less) categories. It won a Gold each for its entries – ‘The Wikipedia of Home Building’ (Content Community) and ‘The Expert Home Building Companion (Digital Strategy).

 

Isobar was third on the list with three Gold, two Silver and a Bronze.

 

Two of the Gold wins were in the ‘Real Time Advertising’ category – one each for Kia Sonet's ‘Rewind Kia’ and Captain Morgan Rum’s ‘The most un-advertised brand ambassador’. It also struck Gold in the ‘Media Innovations’ category for Skore Condoms’ ‘A vice that turned into an ad-vice’.

 

Schbang Digital Solutions won a total of eight metals. The tally consisted of two Gold, two Silver and three Bronze metals.

 

One Gold came in the ‘Social Cause - Campaign for an NGO’ category for Mukul Madhav Foundation’s ‘Jam the Trafficking’. The other Gold win was for Fevicol’s ‘The Ultimate Feed’ in the ‘Use of Social Media in a Campaign’ category.

 

Wirality Media won two Gold metals too. These were for Truecallers’ ‘Shabd’ in the ‘Viral marketing campaign’ category and ‘Online Video - Long form (Over 180 seconds)’ category.

 

Interactive Avenues – a Reprise Media Company, won a Gold, three Silver and three Bronze metals. The Gold win was in the ‘Format Innovation’ category for Unacademy’s ‘Prodigy campaign’.

 

WATConsult won a Gold and two Silver metals. The Gold win was for Bajaj Allianz General Insurance’s ‘The Empathy Pre-Roll’ in the ‘Online Video - Short form (180 seconds or less)’ category.

 

Grapes Digital won a Gold and two Bronze. The Gold win was for Alpenliebe Juzt Jelly’s ‘Making Juzt Jelly More Than Just a Jelly’ in the ‘Digital Strategy’ category.

 

Nippon Life India Asset Management won a Gold, Silver and Bronze metal each. The Gold win was for Nippon India Mutual Fund’s ‘Auto App Push Notifications’ entry in the ‘Mobile – Integrated’ category.

 

21N78E, Leo Burnett, Social Panga and Tyroo Technologies won a Gold each. 21N78E’s win was for ‘Reclaim Your Privacy’ in the ‘Online Marketing’ category, Leo Burnett’s win came for Jeep India’s ‘My Big Ganesha’, while Social Panga grabbed the award for Tata Health’s ‘Search Marketing Strategy’ in the ‘Search - SEO/Paid Search’ category, and Tyroo Technologies’ win was for Yippee Noodles’ campaign for the ‘Augmented Reality’ category.

 

All the winning entries

 

 

 

Entrant of the Year table

 

Agency	Grand Prix	Gold	Silver	Bronze
21N78E Creative Labs		1
Isobar		3	2	1
Famous Innovations	1	3	4	2
Grapes Digital		1		2
Idealake Information Technologies			1	2
Innocean Worldwide Communication (P) Ltd.			1	1
Interactive Avenues		1	3	3
Leo Burnett		1
Mindshare		4	1	3
MRM/McCann				3
MSL India (TLG India Pvt Ltd)			1
Nippon Life India Asset Management		1	1	1
Ogilvy			1
Publicis Beehive				1
Schbang Digital Solutions		2	2	3
Social Beat				1
Social Panga		1
Sony Pictures Networks India				1
Times Network			3	2
Tonic Worldwide			1	5
Tyroo Technologies		1
WATConsult		1	2
Wavemaker				1
Whirlwind			1	1
White Rivers Media				1
Wirality Media		2
Wunderman Thompson, Contract India			1

 

Client of the Year