Campaign India Digital Crest Awards 2021: Winners announced

Famous Innovations wins ‘Entrant of the Year’ while Burger King is ‘Brand of the Year’. There’s also a Grand Prix which goes to…

Aug 05, 2021 10:49:00 AM | Article | Campaign India Team Share - Share to Facebook

The winners of the 2021 edition of the Campaign India Digital Crest Awards were announced through a virtual event on 5 August 2021. This year’s event was in partnership with ITW Consulting.
 
With a tally of 10 wins, which included a Grand Prix, three Gold, four Silver, and two Bronze metals, Famous Innovations took home the coveted ‘Entrant of the Year’ title.
 
The Grand Prix came in for the ‘Online Marketing’ category for Burger King’s ‘Lonely no More’ entry. The entry also won Gold in the ‘Online Video - Short form (180 seconds or less)’, ‘Use of Social Media in a Campaign’ and ‘Viral Marketing Campaign’ categories.
 
Burger King was ‘Brand of the Year’.
 
Mindshare India was the most awarded in the Gold category with a total of four wins. The agency also won a Silver and three Bronze metals.
 
All of Mindshare’s Gold wins were for UltraTech Cement. Two of the wins were for the entry ‘Baat Ghar Ki’ in the ‘Integrated’ and ‘Online Video – Short Form (180 seconds or less) categories. It won a Gold each for its entries – ‘The Wikipedia of Home Building’ (Content Community) and ‘The Expert Home Building Companion (Digital Strategy).
 
Isobar was third on the list with three Gold, two Silver and a Bronze.
 
Two of the Gold wins were in the ‘Real Time Advertising’ category – one each for Kia Sonet's ‘Rewind Kia’ and Captain Morgan Rum’s ‘The most un-advertised brand ambassador’. It also struck Gold in the ‘Media Innovations’ category for Skore Condoms’ ‘A vice that turned into an ad-vice’.
 
Schbang Digital Solutions won a total of eight metals. The tally consisted of two Gold, two Silver and three Bronze metals.
 
One Gold came in the ‘Social Cause - Campaign for an NGO’ category for Mukul Madhav Foundation’s ‘Jam the Trafficking’. The other Gold win was for Fevicol’s ‘The Ultimate Feed’ in the ‘Use of Social Media in a Campaign’ category.
 
Wirality Media won two Gold metals too. These were for Truecallers’ ‘Shabd’ in the ‘Viral marketing campaign’ category and ‘Online Video - Long form (Over 180 seconds)’ category.
 
Interactive Avenues – a Reprise Media Company, won a Gold, three Silver and three Bronze metals. The Gold win was in the ‘Format Innovation’ category for Unacademy’s ‘Prodigy campaign’.
 
WATConsult won a Gold and two Silver metals. The Gold win was for Bajaj Allianz General Insurance’s ‘The Empathy Pre-Roll’ in the ‘Online Video - Short form (180 seconds or less)’ category.
 
Grapes Digital won a Gold and two Bronze. The Gold win was for Alpenliebe Juzt Jelly’s ‘Making Juzt Jelly More Than Just a Jelly’ in the ‘Digital Strategy’ category.
 
Nippon Life India Asset Management won a Gold, Silver and Bronze metal each. The Gold win was for Nippon India Mutual Fund’s ‘Auto App Push Notifications’ entry in the ‘Mobile – Integrated’ category.
 
21N78E, Leo Burnett, Social Panga and Tyroo Technologies won a Gold each. 21N78E’s win was for ‘Reclaim Your Privacy’ in the ‘Online Marketing’ category, Leo Burnett’s win came for Jeep India’s ‘My Big Ganesha’, while Social Panga grabbed the award for Tata Health’s ‘Search Marketing Strategy’ in the ‘Search - SEO/Paid Search’ category, and Tyroo Technologies’ win was for Yippee Noodles’ campaign for the ‘Augmented Reality’ category.
 
All the winning entries
 
 
Entry CategoryEntrant CompanyTitleBrandWinner
Apps - Mobile AppsIdealake Information TechnologiesKotak Securities AppKotak SecuritiesSilver
Apps - Mobile AppsIdealake Information TechnologiesTata Engage AppTata Sustainability GroupBronze
     
Entry CategoryEntrant CompanyTitleBrandWinner
Augmented RealityTyroo TechnologiesITC Yippee Noodle CampaignYippee NoodlesGold
Augmented RealityGrapes DigitalFind Your Shararti AvataarAlpenliebe JuicyfillsBronze
     
Entry CategoryEntrant CompanyTitleBrandWinner
Best use of digital personal assistantPublicis BeehiveSafest BankDBS Bank IndiaBronze
     
Entry CategoryEntrant CompanyTitleBrandWinner
Content CommunityMindshareBaat Ghar Ki - The Wikipedia of home buildingUltraTech CementGold
Content CommunityMRMMiracle MomReckitt IndiaBronze
     
Entry CategoryEntrant CompanyTitleBrandWinner
Digital StrategyGrapes DigitalMAKING JUZT JELLY MORE THAN JUST A JELLYALPENLIEBE JUZT JELLYGold
Digital StrategyMindshareUltraTech Cement - The Expert Home Building CompanionUltraTech CementGold
Digital StrategyMRMReinventing a 60 year old legacy brand for the goldfish generationBITS Pilani WILPBronze
     
Entry CategoryEntrant CompanyTitleBrandWinner
DisplayInteractive Avenues - A Reprise Network CompanyBandish Bandits Gets Fans Singing to Their TuneAmazon Prime VideoSilver
DisplayWhirlwindBig Results on a Small Budget – How TISS Achieved 14X ROASTata Institute of Social SciencesSilver
DisplayMindshareUltraTech - Chance Na LoUltraTech CementBronze
     
Entry CategoryEntrant CompanyTitleBrandWinner
e-Commerce Omni-channel strategyNippon Life India Asset ManagementStay Safe Series and Millennial LockdownNippon India Mutual FundBronze
     
Entry CategoryEntrant CompanyTitleBrandWinner
ExperientialLeo BurnettMy Big GaneshaJeep IndiaGold
     
Entry CategoryEntrant CompanyTitleBrandWinner
Format InnovationInteractive Avenues – A Reprise Network CompanyUnacademy Prodigy CampaignUnacademyGold
     
Entry CategoryEntrant CompanyTitleBrandWinner
Innovation in e-commerceIdealake Information TechnologiesReliance Smart Money WebsiteReliance Smart MoneyBronze
Innovation in e-commerceInteractive Avenues - A Reprise Network CompanyCoca-Cola Dunzo New Year CampaignCoca Cola India Private LimitedBronze
     
Entry CategoryEntrant CompanyTitleBrandWinner
IntegratedMindshareUltraTech Cement - Baat Ghar KiUltraTech CementGold
IntegratedInteractive Avenues – A Reprise Network CompanyCoca-Cola x Umeedon Wali DhoopCoca-ColaSilver
IntegratedTimes NetworkAct Now - A Mental Health InitiativeTimes NetworkBronze
IntegratedTimes NetworkIndia Revival MissionTimes NetworkBronze
IntegratedMRM//McCannCelebrating the unspoken heroes of every Mohalla - ThankYou Vyapaariyo campaignMastercard IndiaBronze
     
Entry CategoryEntrant CompanyTitleBrandWinner
Long-term StrategyOgilvyChabaatey Raho IndiaDabur red pasteSilver
Long-term StrategyFamous InnovationsHacking Culture for Burger KingBurger KingBronze
Long-term StrategyInteractive AvenuesRajasthan Royals – The Royal AdminRajasthan RoyalsBronze
     
Entry CategoryEntrant CompanyTitleBrandWinner
LoyaltyTonic WorldwideSony TEN 2 Fantastic NightsSony Pictures Sports NetworkBronze
     
Entry CategoryEntrant CompanyTitleBrandWinner
Media innovationDentsu IsobarA vice that turned into ad-viceSKORE Brand of CondomsGold
Media innovationWATConsultThe Empathy Pre-RollBajaj Allianz General InsuranceSilver
Media innovationInteractive Avenues – A Reprise Network CompanyHyperLocal campaign for TanishqTanishqBronze
     
Entry CategoryEntrant CompanyTitleBrandWinner
Mobile - DisplayMindshareUltraTech - Chance Na LoUltraTech CementBronze
     
Entry CategoryEntrant CompanyTitleBrandWinner
Mobile - IntegratedNippon Life India Asset ManagementAuto App Push NotificationsNippon India Mutual FundGold
Mobile - IntegratedMindshareHow UltraTech mirrored the success of onground activation to onlineUltraTech CementBronze
     
Entry CategoryEntrant CompanyTitleBrandWinner
Mobile - Voice-BasedWavemakerMother Dairy Paneer Campaign - Talking TuttlerMother Dairy PaneerBronze
     
Entry CategoryEntrant CompanyTitleBrandWinner
Online Commerce Campaign -  Customer engagementInteractive Avenues – A Reprise Network CompanyHyperLocal campaign for TanishqTanishqSilver
Online Commerce Campaign -  Customer engagementNippon Life India Asset Management LtdStay Safe Series and Millennial LockdownNippon India Mutual FundSilver
     
Entry CategoryEntrant CompanyTitleBrandWinner
Online marketingFamous Innovations#LonelyNoMoreBurger KingGrand Prix
Online marketing21N78E Creative LabsReclaim Your PrivacyReclaim Your PrivacyGold
Online marketingWATConsultBhondu Just ChillIndiaFirst Life InsuranceSilver
Online marketingTimes NetworkAct Now - A Mental Health InitiativeTimes NetworkSilver
Online marketingSchbangFevikwik StarsFevikwikBronze
Online marketingTonic WorldwideIndia Ka Longest Breakfast TableNutraliteBronze
     
Entry CategoryEntrant CompanyTitleBrandWinner
Online Video - Long form (Over 180 seconds)Wirality MediaShabdTruecallerGold
     
Entry CategoryEntrant CompanyTitleBrandWinner
Online Video - Short form (180 seconds or less)Famous Innovations#LonelyNoMore | Burger KingBurger KingGold
Online Video - Short form (180 seconds or less)MindshareUltraTech Cement - Baat Ghar KiUltraTech CementGold
Online Video - Short form (180 seconds or less)WATConsultThe Empathy Pre-RollBajaj Allianz General InsuranceGold
Online Video - Short form (180 seconds or less)Schbang Digital SolutionsMazboot Jod Ka Mazboot ReminderSchbang Digital SolutionsSilver
Online Video - Short form (180 seconds or less)Times Network#GiveBackHerTimeTimes NetworkSilver
Online Video - Short form (180 seconds or less)Famous Innovations#WrapsWithoutGapsBurger KingBronze
Online Video - Short form (180 seconds or less)Social BeatYou made it CLiQTata CLiQBronze
     
Entry CategoryEntrant CompanyTitleBrandWinner
Real time advertisingIsobarRewind KiaKia SonetGold
Real time advertisingDentsu IsobarThe most un-advertised brand ambassadorCaptain Morgan RumGold
Real time advertisingSchbang Digital SolutionsMonolith PostFevicolSilver
Real time advertisingTonic WorldwideTrash Your SpamWow Skin ScienceBronze
     
Entry CategoryEntrant CompanyTitleBrandWinner
Search Search - SEO/Paid searchSocial PangaSearch Marketing Strategy for Tata HealthTata HealthGold
     
Entry CategoryEntrant CompanyTitleBrandWinner
ShowcaseFamous InnovationsZoom BackgroundsZOOMSilver
     
Entry CategoryEntrant CompanyTitleBrandWinner
Social Cause - Campaign for an NGOSchbang Digital Solutions Jam The TraffickingMukul Madhav FoundationGold
Social Cause - Campaign for an NGOMSL India (TLG India)Powering a Pro-choice World - Find My MTPPratigyaSilver
     
Entry CategoryEntrant CompanyTitleBrandWinner
Social Cause - Social cause supported by a corporate/brandWunderman Thompson, Contract IndiaStop the BiasShoppers StopSilver
Social Cause - Social cause supported by a corporate/brandInnocean Worldwide CommunicationHaq Hai HamaraHyundai IndiaSilver
Social Cause - Social cause supported by a corporate/brandSchbang Digital SolutionsMazboot Jod Ka Mazboot ReminderFevicolBronze
Social Cause - Social cause supported by a corporate/brandSchbang Digital SolutionsAmazon Karigar Stand For HandmadeAmazon KarigarBronze
Social Cause - Social cause supported by a corporate/brandInnocean Worldwide CommunicationHyundai CaresHyundai IndiaBronze
     
Entry CategoryEntrant CompanyTitleBrandWinner
Use of Data - For CRMDentsu IsobarA VICE THAT TURNED INTO AN AD-VICESKORE Brand of condomsSilver
Use of Data - For CRMDentsu IsobarTHE MOST UN-ADVERTISED BRAND AMBASSADORCaptain Morgan RumBronze
     
Entry CategoryEntrant CompanyTitleBrandWinner
Use of social media in a campaignSchbang Digital SolutionsThe Ultimate FeedFevicolGold
Use of social media in a campaignFamous Innovations#LonelyNoMore | Burger KingBurger KingGold
Use of social media in a campaignTimes Network#GiveBackHerTimeTimes NetworkSilver
Use of social media in a campaignFamous Innovations#BailMeOutBKBurger KingSilver
Use of social media in a campaignDentsu IsobarTHE MOST UN-ADVERTISED BRAND AMBASSADORCaptain Morgan RumSilver
Use of social media in a campaignFamous InnovationsTrump TrumpedBurger KingSilver
Use of social media in a campaignTonic WorldwideVocal For Local PetsWorld for AllBronze
Use of social media in a campaignGrapes Digital MAKING JUZT JELLY MORE THAN JUST A JELLYALPENLIEBE JUZT JELLYBronze
Use of social media in a campaignTonic WorldwideTune Out The TauntsWarner Music IndiaBronze
Use of social media in a campaignWhite Rivers MediaYe Apna Game HaiDream11Bronze
     
Entry CategoryEntrant CompanyTitleBrandWinner
Viral marketing campaignWirality MediaShabdTruecallerGold
Viral marketing campaignFamous Innovations#LonelyNoMore | Burger KingBurger KingGold
Viral marketing campaignFamous InnovationsTrump TrumpedBurger KingSilver
Viral marketing campaignTonic WorldwideTune Out the TauntsWarner Music IndiaSilver
Viral marketing campaignSony Pictures Networks India Scam 1992 - The Harshad Mehta StorySony LIVBronze
     
Entry CategoryEntrant CompanyTitleBrandWinner
Website - CampaignsWhirlwindBig Results on a Small Budget – How TISS Achieved 14X ROASTata Institute of Social SciencesBronze
     
Entry CategoryEntrant CompanyTitleBrandWinner
Website Website - Corporate / BrandMindshareHow UltraTech established itself as 'Wikipedia of Home Building'UltraTech CementSilver
 
Entrant of the Year table
 
AgencyGrand PrixGoldSilverBronze
21N78E Creative Labs 1  
Isobar 321
Famous Innovations1342
Grapes Digital 1 2
Idealake Information Technologies  12
Innocean Worldwide Communication (P) Ltd.  11
Interactive Avenues 133
Leo Burnett 1  
Mindshare 413
MRM/McCann   3
MSL India (TLG India Pvt Ltd)  1 
Nippon Life India Asset Management 111
Ogilvy  1 
Publicis Beehive   1
Schbang Digital Solutions 223
Social Beat   1
Social Panga 1  
Sony Pictures Networks India   1
Times Network  32
Tonic Worldwide  15
Tyroo Technologies 1  
WATConsult 12 
Wavemaker   1
Whirlwind  11
White Rivers Media   1
Wirality Media 2  
Wunderman Thompson, Contract India  1 
 
Client of the Year 
 
 
BrandGrand PrixGoldSilverBronze
Alpenliebe Juicyfills   1
Alpenliebe Juzt Jelly  1 1
Amazon Karigar   1
Amazon Prime Video  1 
Bajaj Allianz General Insurance 11 
BITS Pilani WILP   1
Burger King1332
Captain Morgan Rum 111
Coca-Cola  11
Dabur red paste  1 
DBS Bank India   1
Dream11   1
Fevicol 121
Fevikwik   1
Hyundai India  11
IndiaFirst Life Insurance  1 
Jeep India 1  
Kia Sonet 1  
Kotak Securities  1 
Mastercard India   1
Mother Dairy Paneer   1
Mukul Madhav Foundation 1  
Nippon India Mutual Fund 111
Nutralite   1
Pratigya  1 
Rajasthan Royals   1
Reckitt India   1
Reclaim Your Privacy 1  
Reliance Smart Money   1
Shoppers Stop  1 
SKORE Brand of Condoms 11 
Sony LIV   1
Sony Pictures Sports Network   1
Tanishq  11
Tata CLiQ   1
Tata Health 1  
Tata Institute of Social Sciences  11
Tata Sustainability Group   1
Times Network  32
Truecaller 2  
UltraTech Cement 413
Unacademy 1  
Warner Music India  11
World for All   1
Wow Skin Science   1
Yippee Noodles 1  
Zoom  1