Campaign India Team
Aug 05, 2021

Campaign India Digital Crest Awards 2021: Winners announced

Famous Innovations wins ‘Entrant of the Year’ while Burger King is ‘Brand of the Year’. There’s also a Grand Prix which goes to…

Campaign India Digital Crest Awards 2021: Winners announced
The winners of the 2021 edition of the Campaign India Digital Crest Awards were announced through a virtual event on 5 August 2021. This year’s event was in partnership with ITW Consulting.
 
With a tally of 10 wins, which included a Grand Prix, three Gold, four Silver, and two Bronze metals, Famous Innovations took home the coveted ‘Entrant of the Year’ title.
 
The Grand Prix came in for the ‘Online Marketing’ category for Burger King’s ‘Lonely no More’ entry. The entry also won Gold in the ‘Online Video - Short form (180 seconds or less)’, ‘Use of Social Media in a Campaign’ and ‘Viral Marketing Campaign’ categories.
 
Burger King was ‘Brand of the Year’.
 
Mindshare India was the most awarded in the Gold category with a total of four wins. The agency also won a Silver and three Bronze metals.
 
All of Mindshare’s Gold wins were for UltraTech Cement. Two of the wins were for the entry ‘Baat Ghar Ki’ in the ‘Integrated’ and ‘Online Video – Short Form (180 seconds or less) categories. It won a Gold each for its entries – ‘The Wikipedia of Home Building’ (Content Community) and ‘The Expert Home Building Companion (Digital Strategy).
 
Isobar was third on the list with three Gold, two Silver and a Bronze.
 
Two of the Gold wins were in the ‘Real Time Advertising’ category – one each for Kia Sonet's ‘Rewind Kia’ and Captain Morgan Rum’s ‘The most un-advertised brand ambassador’. It also struck Gold in the ‘Media Innovations’ category for Skore Condoms’ ‘A vice that turned into an ad-vice’.
 
Schbang Digital Solutions won a total of eight metals. The tally consisted of two Gold, two Silver and three Bronze metals.
 
One Gold came in the ‘Social Cause - Campaign for an NGO’ category for Mukul Madhav Foundation’s ‘Jam the Trafficking’. The other Gold win was for Fevicol’s ‘The Ultimate Feed’ in the ‘Use of Social Media in a Campaign’ category.
 
Wirality Media won two Gold metals too. These were for Truecallers’ ‘Shabd’ in the ‘Viral marketing campaign’ category and ‘Online Video - Long form (Over 180 seconds)’ category.
 
Interactive Avenues – a Reprise Media Company, won a Gold, three Silver and three Bronze metals. The Gold win was in the ‘Format Innovation’ category for Unacademy’s ‘Prodigy campaign’.
 
WATConsult won a Gold and two Silver metals. The Gold win was for Bajaj Allianz General Insurance’s ‘The Empathy Pre-Roll’ in the ‘Online Video - Short form (180 seconds or less)’ category.
 
Grapes Digital won a Gold and two Bronze. The Gold win was for Alpenliebe Juzt Jelly’s ‘Making Juzt Jelly More Than Just a Jelly’ in the ‘Digital Strategy’ category.
 
Nippon Life India Asset Management won a Gold, Silver and Bronze metal each. The Gold win was for Nippon India Mutual Fund’s ‘Auto App Push Notifications’ entry in the ‘Mobile – Integrated’ category.
 
21N78E, Leo Burnett, Social Panga and Tyroo Technologies won a Gold each. 21N78E’s win was for ‘Reclaim Your Privacy’ in the ‘Online Marketing’ category, Leo Burnett’s win came for Jeep India’s ‘My Big Ganesha’, while Social Panga grabbed the award for Tata Health’s ‘Search Marketing Strategy’ in the ‘Search - SEO/Paid Search’ category, and Tyroo Technologies’ win was for Yippee Noodles’ campaign for the ‘Augmented Reality’ category.
 
All the winning entries
 
 
Entry Category Entrant Company Title Brand Winner
Apps - Mobile Apps Idealake Information Technologies Kotak Securities App Kotak Securities Silver
Apps - Mobile Apps Idealake Information Technologies Tata Engage App Tata Sustainability Group Bronze
         
Entry Category Entrant Company Title Brand Winner
Augmented Reality Tyroo Technologies ITC Yippee Noodle Campaign Yippee Noodles Gold
Augmented Reality Grapes Digital Find Your Shararti Avataar Alpenliebe Juicyfills Bronze
         
Entry Category Entrant Company Title Brand Winner
Best use of digital personal assistant Publicis Beehive Safest Bank DBS Bank India Bronze
         
Entry Category Entrant Company Title Brand Winner
Content Community Mindshare Baat Ghar Ki - The Wikipedia of home building UltraTech Cement Gold
Content Community MRM Miracle Mom Reckitt India Bronze
         
Entry Category Entrant Company Title Brand Winner
Digital Strategy Grapes Digital MAKING JUZT JELLY MORE THAN JUST A JELLY ALPENLIEBE JUZT JELLY Gold
Digital Strategy Mindshare UltraTech Cement - The Expert Home Building Companion UltraTech Cement Gold
Digital Strategy MRM Reinventing a 60 year old legacy brand for the goldfish generation BITS Pilani WILP Bronze
         
Entry Category Entrant Company Title Brand Winner
Display Interactive Avenues - A Reprise Network Company Bandish Bandits Gets Fans Singing to Their Tune Amazon Prime Video Silver
Display Whirlwind Big Results on a Small Budget – How TISS Achieved 14X ROAS Tata Institute of Social Sciences Silver
Display Mindshare UltraTech - Chance Na Lo UltraTech Cement Bronze
         
Entry Category Entrant Company Title Brand Winner
e-Commerce Omni-channel strategy Nippon Life India Asset Management Stay Safe Series and Millennial Lockdown Nippon India Mutual Fund Bronze
         
Entry Category Entrant Company Title Brand Winner
Experiential Leo Burnett My Big Ganesha Jeep India Gold
         
Entry Category Entrant Company Title Brand Winner
Format Innovation Interactive Avenues – A Reprise Network Company Unacademy Prodigy Campaign Unacademy Gold
         
Entry Category Entrant Company Title Brand Winner
Innovation in e-commerce Idealake Information Technologies Reliance Smart Money Website Reliance Smart Money Bronze
Innovation in e-commerce Interactive Avenues - A Reprise Network Company Coca-Cola Dunzo New Year Campaign Coca Cola India Private Limited Bronze
         
Entry Category Entrant Company Title Brand Winner
Integrated Mindshare UltraTech Cement - Baat Ghar Ki UltraTech Cement Gold
Integrated Interactive Avenues – A Reprise Network Company Coca-Cola x Umeedon Wali Dhoop Coca-Cola Silver
Integrated Times Network Act Now - A Mental Health Initiative Times Network Bronze
Integrated Times Network India Revival Mission Times Network Bronze
Integrated MRM//McCann Celebrating the unspoken heroes of every Mohalla - ThankYou Vyapaariyo campaign Mastercard India Bronze
         
Entry Category Entrant Company Title Brand Winner
Long-term Strategy Ogilvy Chabaatey Raho India Dabur red paste Silver
Long-term Strategy Famous Innovations Hacking Culture for Burger King Burger King Bronze
Long-term Strategy Interactive Avenues Rajasthan Royals – The Royal Admin Rajasthan Royals Bronze
         
Entry Category Entrant Company Title Brand Winner
Loyalty Tonic Worldwide Sony TEN 2 Fantastic Nights Sony Pictures Sports Network Bronze
         
Entry Category Entrant Company Title Brand Winner
Media innovation Dentsu Isobar A vice that turned into ad-vice SKORE Brand of Condoms Gold
Media innovation WATConsult The Empathy Pre-Roll Bajaj Allianz General Insurance Silver
Media innovation Interactive Avenues – A Reprise Network Company HyperLocal campaign for Tanishq Tanishq Bronze
         
Entry Category Entrant Company Title Brand Winner
Mobile - Display Mindshare UltraTech - Chance Na Lo UltraTech Cement Bronze
         
Entry Category Entrant Company Title Brand Winner
Mobile - Integrated Nippon Life India Asset Management Auto App Push Notifications Nippon India Mutual Fund Gold
Mobile - Integrated Mindshare How UltraTech mirrored the success of onground activation to online UltraTech Cement Bronze
         
Entry Category Entrant Company Title Brand Winner
Mobile - Voice-Based Wavemaker Mother Dairy Paneer Campaign - Talking Tuttler Mother Dairy Paneer Bronze
         
Entry Category Entrant Company Title Brand Winner
Online Commerce Campaign -  Customer engagement Interactive Avenues – A Reprise Network Company HyperLocal campaign for Tanishq Tanishq Silver
Online Commerce Campaign -  Customer engagement Nippon Life India Asset Management Ltd Stay Safe Series and Millennial Lockdown Nippon India Mutual Fund Silver
         
Entry Category Entrant Company Title Brand Winner
Online marketing Famous Innovations #LonelyNoMore Burger King Grand Prix
Online marketing 21N78E Creative Labs Reclaim Your Privacy Reclaim Your Privacy Gold
Online marketing WATConsult Bhondu Just Chill IndiaFirst Life Insurance Silver
Online marketing Times Network Act Now - A Mental Health Initiative Times Network Silver
Online marketing Schbang Fevikwik Stars Fevikwik Bronze
Online marketing Tonic Worldwide India Ka Longest Breakfast Table Nutralite Bronze
         
Entry Category Entrant Company Title Brand Winner
Online Video - Long form (Over 180 seconds) Wirality Media Shabd Truecaller Gold
         
Entry Category Entrant Company Title Brand Winner
Online Video - Short form (180 seconds or less) Famous Innovations #LonelyNoMore | Burger King Burger King Gold
Online Video - Short form (180 seconds or less) Mindshare UltraTech Cement - Baat Ghar Ki UltraTech Cement Gold
Online Video - Short form (180 seconds or less) WATConsult The Empathy Pre-Roll Bajaj Allianz General Insurance Gold
Online Video - Short form (180 seconds or less) Schbang Digital Solutions Mazboot Jod Ka Mazboot Reminder Schbang Digital Solutions Silver
Online Video - Short form (180 seconds or less) Times Network #GiveBackHerTime Times Network Silver
Online Video - Short form (180 seconds or less) Famous Innovations #WrapsWithoutGaps Burger King Bronze
Online Video - Short form (180 seconds or less) Social Beat You made it CLiQ Tata CLiQ Bronze
         
Entry Category Entrant Company Title Brand Winner
Real time advertising Isobar Rewind Kia Kia Sonet Gold
Real time advertising Dentsu Isobar The most un-advertised brand ambassador Captain Morgan Rum Gold
Real time advertising Schbang Digital Solutions Monolith Post Fevicol Silver
Real time advertising Tonic Worldwide Trash Your Spam Wow Skin Science Bronze
         
Entry Category Entrant Company Title Brand Winner
Search Search - SEO/Paid search Social Panga Search Marketing Strategy for Tata Health Tata Health Gold
         
Entry Category Entrant Company Title Brand Winner
Showcase Famous Innovations Zoom Backgrounds ZOOM Silver
         
Entry Category Entrant Company Title Brand Winner
Social Cause - Campaign for an NGO Schbang Digital Solutions  Jam The Trafficking Mukul Madhav Foundation Gold
Social Cause - Campaign for an NGO MSL India (TLG India) Powering a Pro-choice World - Find My MTP Pratigya Silver
         
Entry Category Entrant Company Title Brand Winner
Social Cause - Social cause supported by a corporate/brand Wunderman Thompson, Contract India Stop the Bias Shoppers Stop Silver
Social Cause - Social cause supported by a corporate/brand Innocean Worldwide Communication Haq Hai Hamara Hyundai India Silver
Social Cause - Social cause supported by a corporate/brand Schbang Digital Solutions Mazboot Jod Ka Mazboot Reminder Fevicol Bronze
Social Cause - Social cause supported by a corporate/brand Schbang Digital Solutions Amazon Karigar Stand For Handmade Amazon Karigar Bronze
Social Cause - Social cause supported by a corporate/brand Innocean Worldwide Communication Hyundai Cares Hyundai India Bronze
         
Entry Category Entrant Company Title Brand Winner
Use of Data - For CRM Dentsu Isobar A VICE THAT TURNED INTO AN AD-VICE SKORE Brand of condoms Silver
Use of Data - For CRM Dentsu Isobar THE MOST UN-ADVERTISED BRAND AMBASSADOR Captain Morgan Rum Bronze
         
Entry Category Entrant Company Title Brand Winner
Use of social media in a campaign Schbang Digital Solutions The Ultimate Feed Fevicol Gold
Use of social media in a campaign Famous Innovations #LonelyNoMore | Burger King Burger King Gold
Use of social media in a campaign Times Network #GiveBackHerTime Times Network Silver
Use of social media in a campaign Famous Innovations #BailMeOutBK Burger King Silver
Use of social media in a campaign Dentsu Isobar THE MOST UN-ADVERTISED BRAND AMBASSADOR Captain Morgan Rum Silver
Use of social media in a campaign Famous Innovations Trump Trumped Burger King Silver
Use of social media in a campaign Tonic Worldwide Vocal For Local Pets World for All Bronze
Use of social media in a campaign Grapes Digital  MAKING JUZT JELLY MORE THAN JUST A JELLY ALPENLIEBE JUZT JELLY Bronze
Use of social media in a campaign Tonic Worldwide Tune Out The Taunts Warner Music India Bronze
Use of social media in a campaign White Rivers Media Ye Apna Game Hai Dream11 Bronze
         
Entry Category Entrant Company Title Brand Winner
Viral marketing campaign Wirality Media Shabd Truecaller Gold
Viral marketing campaign Famous Innovations #LonelyNoMore | Burger King Burger King Gold
Viral marketing campaign Famous Innovations Trump Trumped Burger King Silver
Viral marketing campaign Tonic Worldwide Tune Out the Taunts Warner Music India Silver
Viral marketing campaign Sony Pictures Networks India  Scam 1992 - The Harshad Mehta Story Sony LIV Bronze
         
Entry Category Entrant Company Title Brand Winner
Website - Campaigns Whirlwind Big Results on a Small Budget – How TISS Achieved 14X ROAS Tata Institute of Social Sciences Bronze
         
Entry Category Entrant Company Title Brand Winner
Website Website - Corporate / Brand Mindshare How UltraTech established itself as 'Wikipedia of Home Building' UltraTech Cement Silver
 
Entrant of the Year table
 
Agency Grand Prix Gold Silver Bronze
21N78E Creative Labs   1    
Isobar   3 2 1
Famous Innovations 1 3 4 2
Grapes Digital   1   2
Idealake Information Technologies     1 2
Innocean Worldwide Communication (P) Ltd.     1 1
Interactive Avenues   1 3 3
Leo Burnett   1    
Mindshare   4 1 3
MRM/McCann       3
MSL India (TLG India Pvt Ltd)     1  
Nippon Life India Asset Management   1 1 1
Ogilvy     1  
Publicis Beehive       1
Schbang Digital Solutions   2 2 3
Social Beat       1
Social Panga   1    
Sony Pictures Networks India       1
Times Network     3 2
Tonic Worldwide     1 5
Tyroo Technologies   1    
WATConsult   1 2  
Wavemaker       1
Whirlwind     1 1
White Rivers Media       1
Wirality Media   2    
Wunderman Thompson, Contract India     1  
 
Client of the Year 
 
 
Brand Grand Prix Gold Silver Bronze
Alpenliebe Juicyfills       1
Alpenliebe Juzt Jelly    1   1
Amazon Karigar       1
Amazon Prime Video     1  
Bajaj Allianz General Insurance   1 1  
BITS Pilani WILP       1
Burger King 1 3 3 2
Captain Morgan Rum   1 1 1
Coca-Cola     1 1
Dabur red paste     1  
DBS Bank India       1
Dream11       1
Fevicol   1 2 1
Fevikwik       1
Hyundai India     1 1
IndiaFirst Life Insurance     1  
Jeep India   1    
Kia Sonet   1    
Kotak Securities     1  
Mastercard India       1
Mother Dairy Paneer       1
Mukul Madhav Foundation   1    
Nippon India Mutual Fund   1 1 1
Nutralite       1
Pratigya     1  
Rajasthan Royals       1
Reckitt India       1
Reclaim Your Privacy   1    
Reliance Smart Money       1
Shoppers Stop     1  
SKORE Brand of Condoms   1 1  
Sony LIV       1
Sony Pictures Sports Network       1
Tanishq     1 1
Tata CLiQ       1
Tata Health   1    
Tata Institute of Social Sciences     1 1
Tata Sustainability Group       1
Times Network     3 2
Truecaller   2    
UltraTech Cement   4 1 3
Unacademy   1    
Warner Music India     1 1
World for All       1
Wow Skin Science       1
Yippee Noodles   1    
Zoom     1  

 

Source:
Campaign India

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