The winners of the 2021 edition of the Campaign India Digital Crest Awards were announced through a virtual event on 5 August 2021. This year’s event was in partnership with ITW Consulting.
With a tally of 10 wins, which included a Grand Prix, three Gold, four Silver, and two Bronze metals, Famous Innovations took home the coveted ‘Entrant of the Year’ title.
The Grand Prix came in for the ‘Online Marketing’ category for Burger King’s ‘Lonely no More’ entry. The entry also won Gold in the ‘Online Video - Short form (180 seconds or less)’, ‘Use of Social Media in a Campaign’ and ‘Viral Marketing Campaign’ categories.
Burger King was ‘Brand of the Year’.
Mindshare India was the most awarded in the Gold category with a total of four wins. The agency also won a Silver and three Bronze metals.
All of Mindshare’s Gold wins were for UltraTech Cement. Two of the wins were for the entry ‘Baat Ghar Ki’ in the ‘Integrated’ and ‘Online Video – Short Form (180 seconds or less) categories. It won a Gold each for its entries – ‘The Wikipedia of Home Building’ (Content Community) and ‘The Expert Home Building Companion (Digital Strategy).
Isobar was third on the list with three Gold, two Silver and a Bronze.
Two of the Gold wins were in the ‘Real Time Advertising’ category – one each for Kia Sonet's ‘Rewind Kia’ and Captain Morgan Rum’s ‘The most un-advertised brand ambassador’. It also struck Gold in the ‘Media Innovations’ category for Skore Condoms’ ‘A vice that turned into an ad-vice’.
Schbang Digital Solutions won a total of eight metals. The tally consisted of two Gold, two Silver and three Bronze metals.
One Gold came in the ‘Social Cause - Campaign for an NGO’ category for Mukul Madhav Foundation’s ‘Jam the Trafficking’. The other Gold win was for Fevicol’s ‘The Ultimate Feed’ in the ‘Use of Social Media in a Campaign’ category.
Wirality Media won two Gold metals too. These were for Truecallers’ ‘Shabd’ in the ‘Viral marketing campaign’ category and ‘Online Video - Long form (Over 180 seconds)’ category.
Interactive Avenues – a Reprise Media Company, won a Gold, three Silver and three Bronze metals. The Gold win was in the ‘Format Innovation’ category for Unacademy’s ‘Prodigy campaign’.
WATConsult won a Gold and two Silver metals. The Gold win was for Bajaj Allianz General Insurance’s ‘The Empathy Pre-Roll’ in the ‘Online Video - Short form (180 seconds or less)’ category.
Grapes Digital won a Gold and two Bronze. The Gold win was for Alpenliebe Juzt Jelly’s ‘Making Juzt Jelly More Than Just a Jelly’ in the ‘Digital Strategy’ category.
Nippon Life India Asset Management won a Gold, Silver and Bronze metal each. The Gold win was for Nippon India Mutual Fund’s ‘Auto App Push Notifications’ entry in the ‘Mobile – Integrated’ category.
21N78E, Leo Burnett, Social Panga and Tyroo Technologies won a Gold each. 21N78E’s win was for ‘Reclaim Your Privacy’ in the ‘Online Marketing’ category, Leo Burnett’s win came for Jeep India’s ‘My Big Ganesha’, while Social Panga grabbed the award for Tata Health’s ‘Search Marketing Strategy’ in the ‘Search - SEO/Paid Search’ category, and Tyroo Technologies’ win was for Yippee Noodles’ campaign for the ‘Augmented Reality’ category.
All the winning entries
Entry Category | Entrant Company | Title | Brand | Winner |
Apps - Mobile Apps | Idealake Information Technologies | Kotak Securities App | Kotak Securities | Silver |
Apps - Mobile Apps | Idealake Information Technologies | Tata Engage App | Tata Sustainability Group | Bronze |
Entry Category | Entrant Company | Title | Brand | Winner |
Augmented Reality | Tyroo Technologies | ITC Yippee Noodle Campaign | Yippee Noodles | Gold |
Augmented Reality | Grapes Digital | Find Your Shararti Avataar | Alpenliebe Juicyfills | Bronze |
Entry Category | Entrant Company | Title | Brand | Winner |
Best use of digital personal assistant | Publicis Beehive | Safest Bank | DBS Bank India | Bronze |
Entry Category | Entrant Company | Title | Brand | Winner |
Content Community | Mindshare | Baat Ghar Ki - The Wikipedia of home building | UltraTech Cement | Gold |
Content Community | MRM | Miracle Mom | Reckitt India | Bronze |
Entry Category | Entrant Company | Title | Brand | Winner |
Digital Strategy | Grapes Digital | MAKING JUZT JELLY MORE THAN JUST A JELLY | ALPENLIEBE JUZT JELLY | Gold |
Digital Strategy | Mindshare | UltraTech Cement - The Expert Home Building Companion | UltraTech Cement | Gold |
Digital Strategy | MRM | Reinventing a 60 year old legacy brand for the goldfish generation | BITS Pilani WILP | Bronze |
Entry Category | Entrant Company | Title | Brand | Winner |
Display | Interactive Avenues - A Reprise Network Company | Bandish Bandits Gets Fans Singing to Their Tune | Amazon Prime Video | Silver |
Display | Whirlwind | Big Results on a Small Budget – How TISS Achieved 14X ROAS | Tata Institute of Social Sciences | Silver |
Display | Mindshare | UltraTech - Chance Na Lo | UltraTech Cement | Bronze |
Entry Category | Entrant Company | Title | Brand | Winner |
e-Commerce Omni-channel strategy | Nippon Life India Asset Management | Stay Safe Series and Millennial Lockdown | Nippon India Mutual Fund | Bronze |
Entry Category | Entrant Company | Title | Brand | Winner |
Experiential | Leo Burnett | My Big Ganesha | Jeep India | Gold |
Entry Category | Entrant Company | Title | Brand | Winner |
Format Innovation | Interactive Avenues – A Reprise Network Company | Unacademy Prodigy Campaign | Unacademy | Gold |
Entry Category | Entrant Company | Title | Brand | Winner |
Innovation in e-commerce | Idealake Information Technologies | Reliance Smart Money Website | Reliance Smart Money | Bronze |
Innovation in e-commerce | Interactive Avenues - A Reprise Network Company | Coca-Cola Dunzo New Year Campaign | Coca Cola India Private Limited | Bronze |
Entry Category | Entrant Company | Title | Brand | Winner |
Integrated | Mindshare | UltraTech Cement - Baat Ghar Ki | UltraTech Cement | Gold |
Integrated | Interactive Avenues – A Reprise Network Company | Coca-Cola x Umeedon Wali Dhoop | Coca-Cola | Silver |
Integrated | Times Network | Act Now - A Mental Health Initiative | Times Network | Bronze |
Integrated | Times Network | India Revival Mission | Times Network | Bronze |
Integrated | MRM//McCann | Celebrating the unspoken heroes of every Mohalla - ThankYou Vyapaariyo campaign | Mastercard India | Bronze |
Entry Category | Entrant Company | Title | Brand | Winner |
Long-term Strategy | Ogilvy | Chabaatey Raho India | Dabur red paste | Silver |
Long-term Strategy | Famous Innovations | Hacking Culture for Burger King | Burger King | Bronze |
Long-term Strategy | Interactive Avenues | Rajasthan Royals – The Royal Admin | Rajasthan Royals | Bronze |
Entry Category | Entrant Company | Title | Brand | Winner |
Loyalty | Tonic Worldwide | Sony TEN 2 Fantastic Nights | Sony Pictures Sports Network | Bronze |
Entry Category | Entrant Company | Title | Brand | Winner |
Media innovation | Dentsu Isobar | A vice that turned into ad-vice | SKORE Brand of Condoms | Gold |
Media innovation | WATConsult | The Empathy Pre-Roll | Bajaj Allianz General Insurance | Silver |
Media innovation | Interactive Avenues – A Reprise Network Company | HyperLocal campaign for Tanishq | Tanishq | Bronze |
Entry Category | Entrant Company | Title | Brand | Winner |
Mobile - Display | Mindshare | UltraTech - Chance Na Lo | UltraTech Cement | Bronze |
Entry Category | Entrant Company | Title | Brand | Winner |
Mobile - Integrated | Nippon Life India Asset Management | Auto App Push Notifications | Nippon India Mutual Fund | Gold |
Mobile - Integrated | Mindshare | How UltraTech mirrored the success of onground activation to online | UltraTech Cement | Bronze |
Entry Category | Entrant Company | Title | Brand | Winner |
Mobile - Voice-Based | Wavemaker | Mother Dairy Paneer Campaign - Talking Tuttler | Mother Dairy Paneer | Bronze |
Entry Category | Entrant Company | Title | Brand | Winner |
Online Commerce Campaign - Customer engagement | Interactive Avenues – A Reprise Network Company | HyperLocal campaign for Tanishq | Tanishq | Silver |
Online Commerce Campaign - Customer engagement | Nippon Life India Asset Management Ltd | Stay Safe Series and Millennial Lockdown | Nippon India Mutual Fund | Silver |
Entry Category | Entrant Company | Title | Brand | Winner |
Online marketing | Famous Innovations | #LonelyNoMore | Burger King | Grand Prix |
Online marketing | 21N78E Creative Labs | Reclaim Your Privacy | Reclaim Your Privacy | Gold |
Online marketing | WATConsult | Bhondu Just Chill | IndiaFirst Life Insurance | Silver |
Online marketing | Times Network | Act Now - A Mental Health Initiative | Times Network | Silver |
Online marketing | Schbang | Fevikwik Stars | Fevikwik | Bronze |
Online marketing | Tonic Worldwide | India Ka Longest Breakfast Table | Nutralite | Bronze |
Entry Category | Entrant Company | Title | Brand | Winner |
Online Video - Long form (Over 180 seconds) | Wirality Media | Shabd | Truecaller | Gold |
Entry Category | Entrant Company | Title | Brand | Winner |
Online Video - Short form (180 seconds or less) | Famous Innovations | #LonelyNoMore | Burger King | Burger King | Gold |
Online Video - Short form (180 seconds or less) | Mindshare | UltraTech Cement - Baat Ghar Ki | UltraTech Cement | Gold |
Online Video - Short form (180 seconds or less) | WATConsult | The Empathy Pre-Roll | Bajaj Allianz General Insurance | Gold |
Online Video - Short form (180 seconds or less) | Schbang Digital Solutions | Mazboot Jod Ka Mazboot Reminder | Schbang Digital Solutions | Silver |
Online Video - Short form (180 seconds or less) | Times Network | #GiveBackHerTime | Times Network | Silver |
Online Video - Short form (180 seconds or less) | Famous Innovations | #WrapsWithoutGaps | Burger King | Bronze |
Online Video - Short form (180 seconds or less) | Social Beat | You made it CLiQ | Tata CLiQ | Bronze |
Entry Category | Entrant Company | Title | Brand | Winner |
Real time advertising | Isobar | Rewind Kia | Kia Sonet | Gold |
Real time advertising | Dentsu Isobar | The most un-advertised brand ambassador | Captain Morgan Rum | Gold |
Real time advertising | Schbang Digital Solutions | Monolith Post | Fevicol | Silver |
Real time advertising | Tonic Worldwide | Trash Your Spam | Wow Skin Science | Bronze |
Entry Category | Entrant Company | Title | Brand | Winner |
Search Search - SEO/Paid search | Social Panga | Search Marketing Strategy for Tata Health | Tata Health | Gold |
Entry Category | Entrant Company | Title | Brand | Winner |
Showcase | Famous Innovations | Zoom Backgrounds | ZOOM | Silver |
Entry Category | Entrant Company | Title | Brand | Winner |
Social Cause - Campaign for an NGO | Schbang Digital Solutions | Jam The Trafficking | Mukul Madhav Foundation | Gold |
Social Cause - Campaign for an NGO | MSL India (TLG India) | Powering a Pro-choice World - Find My MTP | Pratigya | Silver |
Entry Category | Entrant Company | Title | Brand | Winner |
Social Cause - Social cause supported by a corporate/brand | Wunderman Thompson, Contract India | Stop the Bias | Shoppers Stop | Silver |
Social Cause - Social cause supported by a corporate/brand | Innocean Worldwide Communication | Haq Hai Hamara | Hyundai India | Silver |
Social Cause - Social cause supported by a corporate/brand | Schbang Digital Solutions | Mazboot Jod Ka Mazboot Reminder | Fevicol | Bronze |
Social Cause - Social cause supported by a corporate/brand | Schbang Digital Solutions | Amazon Karigar Stand For Handmade | Amazon Karigar | Bronze |
Social Cause - Social cause supported by a corporate/brand | Innocean Worldwide Communication | Hyundai Cares | Hyundai India | Bronze |
Entry Category | Entrant Company | Title | Brand | Winner |
Use of Data - For CRM | Dentsu Isobar | A VICE THAT TURNED INTO AN AD-VICE | SKORE Brand of condoms | Silver |
Use of Data - For CRM | Dentsu Isobar | THE MOST UN-ADVERTISED BRAND AMBASSADOR | Captain Morgan Rum | Bronze |
Entry Category | Entrant Company | Title | Brand | Winner |
Use of social media in a campaign | Schbang Digital Solutions | The Ultimate Feed | Fevicol | Gold |
Use of social media in a campaign | Famous Innovations | #LonelyNoMore | Burger King | Burger King | Gold |
Use of social media in a campaign | Times Network | #GiveBackHerTime | Times Network | Silver |
Use of social media in a campaign | Famous Innovations | #BailMeOutBK | Burger King | Silver |
Use of social media in a campaign | Dentsu Isobar | THE MOST UN-ADVERTISED BRAND AMBASSADOR | Captain Morgan Rum | Silver |
Use of social media in a campaign | Famous Innovations | Trump Trumped | Burger King | Silver |
Use of social media in a campaign | Tonic Worldwide | Vocal For Local Pets | World for All | Bronze |
Use of social media in a campaign | Grapes Digital | MAKING JUZT JELLY MORE THAN JUST A JELLY | ALPENLIEBE JUZT JELLY | Bronze |
Use of social media in a campaign | Tonic Worldwide | Tune Out The Taunts | Warner Music India | Bronze |
Use of social media in a campaign | White Rivers Media | Ye Apna Game Hai | Dream11 | Bronze |
Entry Category | Entrant Company | Title | Brand | Winner |
Viral marketing campaign | Wirality Media | Shabd | Truecaller | Gold |
Viral marketing campaign | Famous Innovations | #LonelyNoMore | Burger King | Burger King | Gold |
Viral marketing campaign | Famous Innovations | Trump Trumped | Burger King | Silver |
Viral marketing campaign | Tonic Worldwide | Tune Out the Taunts | Warner Music India | Silver |
Viral marketing campaign | Sony Pictures Networks India | Scam 1992 - The Harshad Mehta Story | Sony LIV | Bronze |
Entry Category | Entrant Company | Title | Brand | Winner |
Website - Campaigns | Whirlwind | Big Results on a Small Budget – How TISS Achieved 14X ROAS | Tata Institute of Social Sciences | Bronze |
Entry Category | Entrant Company | Title | Brand | Winner |
Website Website - Corporate / Brand | Mindshare | How UltraTech established itself as 'Wikipedia of Home Building' | UltraTech Cement | Silver |
Entrant of the Year table
Agency | Grand Prix | Gold | Silver | Bronze |
21N78E Creative Labs | 1 | |||
Isobar | 3 | 2 | 1 | |
Famous Innovations | 1 | 3 | 4 | 2 |
Grapes Digital | 1 | 2 | ||
Idealake Information Technologies | 1 | 2 | ||
Innocean Worldwide Communication (P) Ltd. | 1 | 1 | ||
Interactive Avenues | 1 | 3 | 3 | |
Leo Burnett | 1 | |||
Mindshare | 4 | 1 | 3 | |
MRM/McCann | 3 | |||
MSL India (TLG India Pvt Ltd) | 1 | |||
Nippon Life India Asset Management | 1 | 1 | 1 | |
Ogilvy | 1 | |||
Publicis Beehive | 1 | |||
Schbang Digital Solutions | 2 | 2 | 3 | |
Social Beat | 1 | |||
Social Panga | 1 | |||
Sony Pictures Networks India | 1 | |||
Times Network | 3 | 2 | ||
Tonic Worldwide | 1 | 5 | ||
Tyroo Technologies | 1 | |||
WATConsult | 1 | 2 | ||
Wavemaker | 1 | |||
Whirlwind | 1 | 1 | ||
White Rivers Media | 1 | |||
Wirality Media | 2 | |||
Wunderman Thompson, Contract India | 1 |
Client of the Year
Brand | Grand Prix | Gold | Silver | Bronze |
Alpenliebe Juicyfills | 1 | |||
Alpenliebe Juzt Jelly | 1 | 1 | ||
Amazon Karigar | 1 | |||
Amazon Prime Video | 1 | |||
Bajaj Allianz General Insurance | 1 | 1 | ||
BITS Pilani WILP | 1 | |||
Burger King | 1 | 3 | 3 | 2 |
Captain Morgan Rum | 1 | 1 | 1 | |
Coca-Cola | 1 | 1 | ||
Dabur red paste | 1 | |||
DBS Bank India | 1 | |||
Dream11 | 1 | |||
Fevicol | 1 | 2 | 1 | |
Fevikwik | 1 | |||
Hyundai India | 1 | 1 | ||
IndiaFirst Life Insurance | 1 | |||
Jeep India | 1 | |||
Kia Sonet | 1 | |||
Kotak Securities | 1 | |||
Mastercard India | 1 | |||
Mother Dairy Paneer | 1 | |||
Mukul Madhav Foundation | 1 | |||
Nippon India Mutual Fund | 1 | 1 | 1 | |
Nutralite | 1 | |||
Pratigya | 1 | |||
Rajasthan Royals | 1 | |||
Reckitt India | 1 | |||
Reclaim Your Privacy | 1 | |||
Reliance Smart Money | 1 | |||
Shoppers Stop | 1 | |||
SKORE Brand of Condoms | 1 | 1 | ||
Sony LIV | 1 | |||
Sony Pictures Sports Network | 1 | |||
Tanishq | 1 | 1 | ||
Tata CLiQ | 1 | |||
Tata Health | 1 | |||
Tata Institute of Social Sciences | 1 | 1 | ||
Tata Sustainability Group | 1 | |||
Times Network | 3 | 2 | ||
Truecaller | 2 | |||
UltraTech Cement | 4 | 1 | 3 | |
Unacademy | 1 | |||
Warner Music India | 1 | 1 | ||
World for All | 1 | |||
Wow Skin Science | 1 | |||
Yippee Noodles | 1 | |||
Zoom | 1 |