Type of agency: Advertising
Company ownership: Publicis Groupe
Key personnel: V Shantakumar, chairman, Kamal Basu, CEO, Ramanuj Shastry, national creative director, Sourabh Mishra, chief strategy officer
Accounts won: MTS, Baroda L&G, Bank of Maharashtra, Mead Johnson, Eko
Accounts lost: Videocon TVs and Home Appliances, Mother Dairy
It was a mixed year for Saatchi & Saatchi. While it managed to attract senior talent in the form of Ramanuj Shastry, Sourabh Mishra and Pinaki Bhattacharya, it lost a significant business in Videocon which moved to McCann. It also lost the Mother Diary business. It struggled to retain some key people in its creative team with Shormistha Mukherjee, Suhas Parab moving on from its Mumbai office and Nandu Narasimhan quitting the agency yet again. Earlier in the year, it promoted Sanjib Dey to the post of president and Anand Siva moved on. The India office is looking at significantly upping its creative quotient, a move that resulted in Ramanuj Shastry coming on board. It will be interesting to see how his entry will impact Saatchi’s creative product.
Campaign Score: 5
How Saatchi & Saatchi rates itself: 8
Healthy, getting healthier.
Campaign India Agency Report Card: Saatchi & Saatchi
Type of agency: AdvertisingCompany ownership: Publicis GroupeKey personnel: V Shantakumar, chairman, Kamal Basu, CEO, Ramanuj Shastry, national creative director, Sourabh Mishra, chief strategy officerAccounts won: MTS, Baroda L&G, Bank of Maharashtra, Mead Johnson, EkoAccounts lost: Videocon TVs and Home Appliances, Mother Dairy
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
JioCinema Brand Spotlight elevates IPL advertising ...
Brand Spotlight represents JioCinema's newest advertiser innovation, tailored to amplify select IPL campaigns
Spikes Asia unveils its 2024 Creativity Report
This year's top agencies include VML in Melbourne, Ogilvy in Mumbai, Dentsu in Tokyo, and more.
Campaign Asia-Pacific Agency Report Cards 2023: We ...
Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.
TRA Brand Trust Report 2024: Dell tops brand trust ...
Honda two-wheelers soared to second place from last year’s 30th, with Amazon, Titan and Sony making up the rest of the top five, as highlighted by the report on India’s 'Most Trusted Brands'.