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Type of agency: MediaCompany ownership: OmnicomKey personnel: Jasmin Sorabji, managing director, Harish Shriyan, Managing partner Accounts won Intel, Real Global Broadcast, J&J Pharma, J&J Wound Care, J&J Vision, Bajaj Capital, Motilal Oswal, Parle Agro (Saint juice) Moser Baer, GE, BungeAccounts lost None
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Accenture Song, the consultancy’s creative marketing arm, is piloting the use of Alembic to measure its own marketing efforts.
The agency will drive FILA's digital creative and lead Foot Locker's mainline creative, targeting India’s youth and sneaker culture.
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The activation was to celebrate Asian Paints' new role as BCCI's official Colour Partner.