Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Type of agency AdvertisingCompany ownership WPP Key personnel Piyush Pandey, executive chairman and national creative director, Madhukar Sabnavis, country head - Discovery and Planning and regional director, Thought Leadership, SN Rane, Co-executive chairman and COO, India and South AsiaAccounts won Tata Sky, IPL, Star Union Dai-Chi Life Insurance, Future Generali, Raisina Residency, PVR, IDBI Bank, RPG Cellucom, VETA, Emirates Airlines
Contact Customer Support at
[email protected]
or call+91 22 69489600
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
When PR grows, but client demands remain the same, partnerships feel misaligned. The outcome is: fragmented messaging, poor performance, and lost opportunities.
AI’s promise in advertising is clear. But with a high failure rate, agencies must move beyond experimentation to strategic integration of AI and human creativity to avoid wasted resources.
Pantone has selected a shade of white for its Colour of the Year for the first time since the programme launched in 1999.
LLMs today need to speak a variety of languages, not just English with an accent.