Campaign India Agency Report Card: Fortune Communications

Type of agency: Advertising
Company ownership: WPP
Key personnel: Sumonto Choudhuri, vice president
Accounts won: Emami, Anchor, Pension Fund Regulatory and Development Authority (PFRDA), State Bank of India (SBI)
Accounts lost: none

The departure of Suranjan Das, senior VP, Fortune Advertising was a setback, a role that was filled up by Sumonto Choudhuri.
Considering the opportunity as a sister agency to JWT India, Fortune has done little to be remembered for.

Campaign Score: 4
 
How FORTUNE COMMUNICATIONS rates itself: 8

2009‘s been a fine year for Fortune Communications.  While the rest of the industry and the world were looking at down-sizing, right-sizing and finding newer expressions of cutting flab from their operations – Fortune continued its steady pace of work.  Starting lean, Fortune didn’t have any excess weight to shed.  Fortune Communications has successfully emerged from their only ‘Financial Agency’ image to that of an agency managing brands across all categories – growing at an average rate of 10%.  There have been many attractive acquisitions in the year including Emami, Anchor, Pension Fund Regulatory and Development Authority (PFRDA) and State Bank of India (SBI). The agency also won accolades at the Abbys during Goafest awards.  During the year Fortune also got into a joint venture with Asatsu-DK, Japan’s leading advertising agency and a new company “Asatsu-DK-Fortune Communications Pvt Ltd” was formed to focus on Japanese clients. The main clients are Nikon, Hitachi, Toshiba, Konica Minolta, Mitsubishi and Bridgestone. Jay Araki is the CEO and the total staff strength is 20 and has offices in Delhi and Mumbai. Key people joining included Sumonto Choudhuri, vice president while key people leaving included Suranjan Das,  senior vice president.