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Dec 15, 2009
Campaign India Agency Report Card: Fortune Communications
Type of agency: AdvertisingCompany ownership: WPPKey personnel: Sumonto Choudhuri, vice president Accounts won: Emami, Anchor, Pension Fund Regulatory and Development Authority (PFRDA), State Bank of India (SBI)Accounts lost: noneThe departure of Suranjan Das, senior VP, Fortune Advertising was a setback, a role that was filled up by Sumonto Choudhuri. Considering the opportunity as a sister agency to JWT India, Fortune has done little to be remembered for.Campaign Score: 4
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