Campaign India Agency Report Card: Crayons

Type of agency: Advertising
Company ownership: Independent
Key personnel: Ranjan Bargotra, president, Kunal Lalani, MD, Gurjeet Singh, head, Crayons OOH
Accounts won: Ireo, Congress, Union Bank, Leela Kempinski, Gurgaon, Incredible India (domestic, overseas and online), Grand Kerala Shopping Festival, BSNL Outdoor, Bank of Maharashtra, Kopiko Candies, S&M Kids wear (Chennai), Indian Oil (southern region)
Accounts lost: None

The agency had a good start to the year, bagging the Congress account on the basis of the work it did for Delhi Pradesh Congress Committee (DPCC) the previous year. Other wins included Union Bank, Leela Kempinski, Gurgaon, Incredible India! (domestic and overseas and online), Grand Kerala Shopping Festival, BSNL Outdoor, Bank of Maharashtra, Kopiko Candies, S&M Kids wear (Chennai) and IndianOil (southern region), real estate developer Ireo.  Piggybacking on some strong OOH projects that it bagged in 2009, including Congress, Fortis, Ireo, BSNL and Export Promotion Council for Handicrafts, Crayons hived off a separate OOH business unit, Crayons OOH.
The agency strengthened its leadership team by bringing in Shiv Kumar as CSD Delhi, Prashant Agnihotri as media head Delhi, Himanshu Jha , senior account director, Delhi, Amit Choudhary, account director, Kolkata and Vinod Nair, account director, Chennai.
A steady year for Crayons.

Campaign Score: 7
 
How CRAYONS rates itself: 8

Unlike for most of the industry reeling under a slow down, at Crayons, the year 2009 started with a bang, with the agency bagging the global online campaign for Incredible India! And it only got better: Congress followed and then came IREO among others. All this action kept the agency busy and the financials healthy. The year so far has been good and we expect to register growth of about 35% this year! If the agency’s performance is to be judged on financial parameters, top line or bottom line, then Crayons deserves full marks! We pitched against the biggies and won business, and delivered well. Congress, Incredible India!, Ireo… the accounts won were big and prestigious and made 2009 a memorable year for us.