Campaign India Agency Report Card 2011: Network Advertising

Type of agency: Advertising

Ownership: Independent

Key Personnel: Vinod Nair, MD, Nilesh Vaidya, ECD, Sunit Khot, VP, DB Murali, EVP

Account won: Bridgestone Tyres, Birla Wellness and Healthcare, Parag Milk Foods’ Gowardhan Ghee, Nilon’s Enterprises, KCP Cement and Sonal Realty, Tikona Digital Networks  

Account lost: None reported

Network Advertising has been one of those agencies that has a great legacy but has not managed to sweat its equity. The jury was of the opinion that what was once a great agency with strong clients like Thomas Cook, Jet Airways, BBC, has none of these accounts in its treasure chest anymore. In 2011, though the agency won a few businesses, they did not match up to what the agency used to handle a few years ago. In terms of people movement, Nilesh Vaidya, who was with Euro RSCG, moved back to the agency as ECD. 
How Campaign India rates the agency: 4

How Network Advertising rates itself: The agency chose not to participate in the Campaign India Agency Report Card.