Type of agency: Media
Key Personnel: Pratap Bose, CEO – Mudra Max and COO – Mudra Group, Anurag Bansal, CFO, Aneil Deepak, head of ideas, Mandeep Malhotra, president – OOH, Samir Khanna, EVP, Anwesh Bose, SVP, Anilkumar Sathiraju, AVP and head – South, Sanjay Kacker, Rahul Karwa, Neha Contractor, VPs, Ajay Sundaram, country head – Terra, Samyak Chakraborty, CEO, Concrea, Sanjeev Hajela, president – Prime Retail, Sameer Mehta, SVP – Multiplier
Account won: Mudra Max-Media: Aircel (print and radio), BPCL, L&T Group, World Gold Council, Canara HSBC Life Insurance , Ashok Leyland, Suzlon Energy, V-Star, Twinings, Turkish Tourism, You Broad Band, Bombay Realty, KLF Nirmal, Alcatel, RedBus, KLF Nirmal. Mudra Max-OOH: Star, IDBI Bank, Tata Motors, ICICI Pru Life Insurance, Parle, AMW, Federal Bank, Michelin, Nikkon, Seagrams, Abhay Clinic, Apollo Hospitals, Spice Mobiles, Waves, L’Oreal India, MTS. Primegroup: Mumbai Metro, Marino Plywood, Cargill Foods, Ruby General Hospital, LT Foods Limited, C&C Towers Limited, C&C Towers Limited. Multiplier: Sharp - Sharp Business Systems (India) Limited, Zen Mobiles, Apple iPhone - Beetel Teletech Ltd. Celsius: Yamaha, VW, Jaguar, SAB Miller, Microsoft, Godfrey Philips, MSD Pharma, Apollo Hospital, Central Bank of India
Account lost: None reported
Mudra Max’s run in 2011 is reflective of the Mudra Group’s performance in the creative side of business. While they do share some key clients, the media arm of the business has also managed to carve a name for itself with significant account wins through the year as well as won recognition across award platforms around the world.
The jury also feels that the agency is enjoying the benefit of accumulated reputation this year from last year’s fine run. Moreover, with Omnicom coming into the picture, it will have to be seen how the new network player performs going forward.
How Campaign India rates the agency: 8
How Mudra Max rates itself: 9
Mudra Max is the No 1 experiential and engagement media agency in India today. With a growth rate of 40 percent YOY for the last three years, Mudra Max has transformed from just another start-up to a non-traditional advertising behemoth. It is also the only agency that specialises in youth. It is also the only agency that works at the bottom of the pyramid, not just rural. It works with some of the largest brands like Pepsi, Volkswagen, Aircel, Star, SAB Miller, Aditya Birla, Hindustan Times et al. Mudra was the most awarded specialist network achieving outstanding success at the most important award forums including Campaign Specialist Agency of the Year for India and the sub-continent as well as Best in Asia, Best in India at PMAA.