Campaign India Team
Dec 16, 2011

Campaign India Agency Report Card 2011: MPG

How Campaign India rates the agency: 6

Campaign India Agency Report Card 2011: MPG

Type of agency: Media

Ownership: Havas Group

Key Personnel: Anita Nayyar, CEO India and South Asia, Havas Media; MPG: Mohit Joshi, managing partner - India, Uday Mohan, VP – Delhi, Kunal Jamuar, executive director – West, Mahima Bhanukumar, director – south, R. Subramaniam, executive director - MPG Solutions, Anurag Bhatnagar, head - media contacts, Arnav Neel Ghosh, GM - Mobext South Asia, Utkarsh Singh, GM – Havas Sports and Entertainment, Ankur Rastogi, GM - MPG Active

Account won: MTS, Clarks, Victorinox, CNBC Awaaz, Gufic, History, Quickr, Vaswani Builders, Bloom Home and Hearth TME-MPG Alliance: New Holland Tractor, Paras Foods, RK Marble, NDPL (Tata), Government of Delhi, Delhi Police, Parle, Heinz, Paras Foods, Allied Blenders & Distilleries, Taj Group  (Mumbai and Kolkata), Tata Motors, UIP (Paramount), Indian Overseas Bank, TVS, GKB, Calcutta Business School, Metro Diary, Senco, Lafarge Cements 

Account lost: Maxx Mobile, Reckitt Benckiser, Jockey

In November 2011, TME (media planning and buying arm of Rediffusion Young & Rubicam and Everest Brand Solutions) and MPG entered into a strategic alliance. This synergy was a shot in the arm for the agency as they had significant businesses like Paras Foods, Tata Motors, Taj Group, Parle, Heinz, Tata Motors,  coming in due to the partnership. The agency also managed to retain the business of MTS Mobiles. However, it lost Reckitt Benckiser, Maxx Mobile and Jockey this year.  With respect to appointments, the agency brought in Pritesh Bhatnagar as GM – finance, Kunal Jamuar as executive director MPG – West, R Subramaniam as executive director, Gautam Rajagopal,  VP - MPG Solutions, Arijit Chakraborty as  AVP finance – APAC for MPG – investments, Arnav Neel Ghosh as GM - Mobext South Asia, Ashutosh Shrivastava as business director – Mobext and Anurag Bhatnagar as head for Media Contacts, India.
How Campaign India rates the agency: 6

How MPG rates itself: 10
The agency excels in the domains of knowledge, attitude and behavior. Knowledge: Best people in the industry - Anita Nayyar with over 25+ years of experience and a very strong and stable team at the top. Best tools, processes and results - RECMA has rated our proprietor tools as A+, higher than Carat and Mindshare. Strong research orientation. Leading New Thinking - the global Havas Lab with stalwarts like Hernan and Umair who create forward thinking strategies like Talk-Think-Trust philosophy recently. Attitude: We believe in client delight and all our clients vouch for it.  We have most long-term relationships with our clients. We also have the lowest employee turnover in the industry. We are the fastest growing media agency in the world as well as in India. As per RECMA, we have grown four times between 2005 and 2010. Behaviour:  Our CEO is involved in all critical client interactions. We believe in partnering with the clients from day one and growing along with them.
 

 

 

Source:
Campaign India

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