Type of agency: Media
Key Personnel: Shubha George, COO, South Asia, T Gangadhar, MD, India, Dinesh Vyas, GM and SBU head, Atrayee Chakraborty, SBU head, Ashish Tela, SBU head, Rajendra Prasad, SBU head, Shweta Singh, SBU head, Zubin Tatna, national director – integrated planning, Hariharan Vishwanath, national director- trading, Geetha Shiv, national director, analytics and insight, Rajneesh Chaturvedi, national director – MEC Access, Suraj Nambiar, Head – MEC Interaction, Ramanathan Iyer, finance director
Account won: FlipKart, Hindustan Motors, HARMAN International, Legrand, DNA, OCM Suitings, Central Park
Account lost: None reported
How Campaign India rates the agency: 6
How MEC rates itself: 7.5
After a scorching run at the new business box office in 2010 (Zee, Mercedes Benz, Colgate Palmolive and Reliance Communications), 2011 has been the year of consolidation at MEC. Having said that, we still had significant new business wins this year – FlipKart, Hindustan Motors, Harman, Legrand and OCM, to name a few. We haven’t lost a single business in 2011. We continue on our quest towards offering a truly integrated product – borne out by the successful track record of our two divisions – MEC Access (entertainment, sports, sponsorships, activation) and MEC Interaction (digital display, social, search and mobile). Our cutting-edge analytics successfully predicted the ICC World Cup TV ratings right down to the T. Our staff attrition has been well below industry average. All things considered, a satisfying year.