Continuing our series with the Adland predictions for the ICC World Cup matches, Campaign India takes a look at how they have fared till now. Of the predictions for 25 matches held so far, Prashant Singh leads with 20 correct predictions, followed by Anant Rangaswami with 19 and Hiren Pandit with 18.
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The author has put forward strategic guidelines that can potentially impact the overall user experience of an e-commerce website
Watch the film conceptualised by Grey Group India here
At an IAA Masterclass event, the consultant spoke about the role of brands in various sectors, their relationship with finance and how advertising will retain its importance for times to come