Here are the responses of four A-Listers on what their favourite recent marketing campaign is.
Keertan Adyanthaya, managing director, NGC Network/Fox International Channel
"The Harley Davidson campaign – 'Screw it, Lets Ride'. Made me buy one!!!"
Amit Akali, national creative director, Grey India
Sam Balsara, chairman, Madison World
"The new Airtel campaign is cool and seems to be catching on."
Vikram Chandra, chief executive officer, NDTV
"Too many to count but I guess Amul is evergreen."
In its third edition, the launch of Campaign India A List 2011, brought to you by Dainik Bhaskar Group, is scheduled to be held on 14 September. As is the norm, only the individuals featured in the A List are the sole invitees to the party.