Campaign for Dignity: And the shortlists are...

50 of 287 entries make the cut; winners to be announced on 1 March 2014

by Campaign India Team | 11/02/2014

Shortlists for the first edition of the Campaign for Dignity print ad competition have been announced. 50 entries have made the cut. 

The jury met on 8 February 2014 in Mumbai to judge over 280 entries from India and Pakistan. The jury consisted of Abhijit Avasthi, NCD, Ogilvy & Mather; Amer Jaleel, NCD, Lowe Lintas and Partners; Ashish Chakravarty, NCD, Contract Advertising; Josy Paul, chairman and CCO, BBDO India; Raj Kamble, CCO, Strawberryfrog India; and Gokul Krishnamurthy, editor, Campaign India. 

The brief was to create a print ad that encourages and inspires people to treat the elderly with dignity. This is a joint initiative of Dignity Foundation and Campaign India. At least one member of the team entering the ad had to be under 30 years of age.

The awards night will be hosted on 1 March 2014, also in Mumbai.
 
Below are the shortlists
 
Entry No. Entry Name Agency City
57 Bieber Gasoline Mumbai
129 Alzheimer's Kaleido Communications Mumbai
58 Lambretta Gasoline Mumbai
55 Wanted, Lost, Missing DDB Mudra Bangalore
19 Pets For Sale Contract Mumbai
24 Long Copy D'Hamidi Partnership Karachi
53 Little things Rubecon Chennai
88 Main Kaun Hota Hoon Interface Mumbai
118 Akira Draft FCB+Ulka Mumbai
203 The Missing People Tree Design Delhi
72 1931 relic Lowe, Lintas & Partners Mumbai
99 Wikipedia/Google JWT Mumbai
185 A Day in the life of a dead man Metal Communication Delhi
223 Beta / Bahu Interface Mumbai
247 Mindspace Rabbithole India New Delhi
68 Dog's Life Contract Bangalore
181 Bib Poop Walker Draft FCB+Ulka Gurgaon
279 Cry & Shout McCann Delhi
15 It's now your turn Concept Communication Mumbai
41 Burden, Pain, Problem TCC Chennai
13 I am an Orphan Chirpy Elephant Chennai
17 Once upon a time Contract Gurgaon
21 Switch Contract Mumbai
42 Look for their needs TCC Chennai
51 Don't deserve indignity Dentsu Bangalore
66 Age Faster Contract Bangalore
93 15 minutes & 4 decades DDB Mudra Bangalore
59 Dadi Ma ki kahaniyan Concept Communication Mumbai
179 A better meaning Metal Communication Delhi
20 Invisible Contract Mumbai
46 10 rupees Interface Mumbai
67 Anti-ageing Contract Bangalore
105 It's never too late Metal Communication Mumbai
139 Your Kids BePostive24 Chennai
240 Letter Interface Mumbai
18 What's Your Excuse Contract Gurgaon
81 Wrinkles Water CDC Bangalore
198 Age has character Tree Design Delhi
4 Boomerang ADK Fortune Gurgaon
22 Stairs Contract Mumbai
49 Eyes, ears, nose DDB Mudra Bangalore
54 Can Choose Orchard Bangalore
76 Human Furniture Interface Mumbai
117 Stories Percept/h Mumbai
197 Family Drawing Interface Mumbai
31 Statue Contract Gurgaon
65 Orphaned Contract Bangalore
71 A beautiful Sunday Contact Bangalore
89 Introspection Ogilvy India - MSC Bangalore
100 Choice JWT Mumbai