Campaign for Dignity: And the shortlists are...

50 of 287 entries make the cut; winners to be announced on 1 March 2014

Feb 11, 2014 05:30:00 PM | Article | Campaign India Team Share - Share to Facebook

Shortlists for the first edition of the Campaign for Dignity print ad competition have been announced. 50 entries have made the cut. 

The jury met on 8 February 2014 in Mumbai to judge over 280 entries from India and Pakistan. The jury consisted of Abhijit Avasthi, NCD, Ogilvy & Mather; Amer Jaleel, NCD, Lowe Lintas and Partners; Ashish Chakravarty, NCD, Contract Advertising; Josy Paul, chairman and CCO, BBDO India; Raj Kamble, CCO, Strawberryfrog India; and Gokul Krishnamurthy, editor, Campaign India. 

The brief was to create a print ad that encourages and inspires people to treat the elderly with dignity. This is a joint initiative of Dignity Foundation and Campaign India. At least one member of the team entering the ad had to be under 30 years of age.

The awards night will be hosted on 1 March 2014, also in Mumbai.
 
Below are the shortlists
 
Entry No.Entry NameAgencyCity
57BieberGasolineMumbai
129Alzheimer'sKaleido CommunicationsMumbai
58LambrettaGasolineMumbai
55Wanted, Lost, MissingDDB MudraBangalore
19Pets For SaleContractMumbai
24Long CopyD'Hamidi PartnershipKarachi
53Little thingsRubeconChennai
88Main Kaun Hota HoonInterfaceMumbai
118AkiraDraft FCB+UlkaMumbai
203The Missing PeopleTree DesignDelhi
721931 relicLowe, Lintas & PartnersMumbai
99Wikipedia/GoogleJWTMumbai
185A Day in the life of a dead manMetal CommunicationDelhi
223Beta / BahuInterfaceMumbai
247MindspaceRabbithole IndiaNew Delhi
68Dog's LifeContractBangalore
181Bib Poop WalkerDraft FCB+UlkaGurgaon
279Cry & ShoutMcCannDelhi
15It's now your turnConcept CommunicationMumbai
41Burden, Pain, ProblemTCCChennai
13I am an OrphanChirpy ElephantChennai
17Once upon a timeContractGurgaon
21SwitchContractMumbai
42Look for their needsTCCChennai
51Don't deserve indignityDentsuBangalore
66Age FasterContractBangalore
9315 minutes & 4 decadesDDB MudraBangalore
59Dadi Ma ki kahaniyanConcept CommunicationMumbai
179A better meaningMetal CommunicationDelhi
20InvisibleContractMumbai
4610 rupeesInterfaceMumbai
67Anti-ageingContractBangalore
105It's never too lateMetal CommunicationMumbai
139Your KidsBePostive24Chennai
240LetterInterfaceMumbai
18What's Your ExcuseContractGurgaon
81WrinklesWater CDCBangalore
198Age has characterTree DesignDelhi
4BoomerangADK FortuneGurgaon
22StairsContractMumbai
49Eyes, ears, noseDDB MudraBangalore
54Can ChooseOrchardBangalore
76Human FurnitureInterfaceMumbai
117StoriesPercept/hMumbai
197Family DrawingInterfaceMumbai
31StatueContractGurgaon
65OrphanedContractBangalore
71A beautiful SundayContactBangalore
89IntrospectionOgilvy India - MSCBangalore
100ChoiceJWTMumbai

 

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