Campaign for Dignity: And the shortlists are...

50 of 287 entries make the cut; winners to be announced on 1 March 2014

Feb 11, 2014 05:30:00 PM | Article | Campaign India Team Share -

Shortlists for the first edition of the Campaign for Dignity print ad competition have been announced. 50 entries have made the cut. 

The jury met on 8 February 2014 in Mumbai to judge over 280 entries from India and Pakistan. The jury consisted of Abhijit Avasthi, NCD, Ogilvy & Mather; Amer Jaleel, NCD, Lowe Lintas and Partners; Ashish Chakravarty, NCD, Contract Advertising; Josy Paul, chairman and CCO, BBDO India; Raj Kamble, CCO, Strawberryfrog India; and Gokul Krishnamurthy, editor, Campaign India. 

The brief was to create a print ad that encourages and inspires people to treat the elderly with dignity. This is a joint initiative of Dignity Foundation and Campaign India. At least one member of the team entering the ad had to be under 30 years of age.