Campaign India Team
Jul 25, 2019

Byju's to take over team India's sponsorship

Oppo ends association three years before deal was to run out

Byju's to take over team India's sponsorship
Byju's has replaced Oppo as the official team India sponsor. The deal will be activated from 5 September 2019 and will run until 31 March 2022. 
 
Oppo had taken over the sponsorship mandate for the team in 2017 for a period of five years. 
 
Rahul Johri, CEO, BCCI, said, “On behalf of the BCCI, we would like to thank OPPO for its partnership with Indian cricket. I congratulate Byju’s on becoming the new team India sponsor. BCCI and Byju's share a common vision and together we will take Indian cricket forward.”
 
Byju Raveendran, founder and CEO, Byju's, said, "We are proud to be the Indian cricket team sponsor. Cricket is the heartbeat of all Indians and we are thrilled to be an integral part of our much loved team. As a learning company, Byju's has always recognised the critical role that sport plays in a child's development. Just as cricket inspires a billion budding dreams across India, we too as a learning company hope to inspire the love of learning in every child's heart."
 
A statement from Oppo said, “We would like to thank team India and BCCI for a meaningful association that led Oppo to become a household name in just five years of operations in India. As Oppo enters into its sixth year, India will continue to remain a key growth market. To meet rapidly growing consumer demand, Oppo will accelerate its efforts on local production, R&D and retail. This will help Oppo bolster its commitment to offer Indian consumers cutting-edge technology and a premium experience.”
Source:
Campaign India

Related Articles

Just Published

Premium
'Finding that balance between speed-to-market and getting it right': Eileen R Lynch
Premium
16 hours ago

'Finding that balance between speed-to-market and ...

The global CMO of Refinitiv speaks about what inspires her, the importance of holding on to the attribute of trust and the must-dos in a rebranding exercise

Premium
Facebook allows users to limit data shared with advertisers
Premium
18 hours ago

Facebook allows users to limit data shared with ...

Following its pledge to improve privacy controls, Facebook is rolling out Off-Facebook Activity.

Premium
Goafest 2020: Red Abby introduced
Premium
20 hours ago

Goafest 2020: Red Abby introduced

'The Red Abby' is an appeal to the industry to design inspiring behavior change campaigns that address the issue of violence against women

Premium
Axis Bank places the emphasis on the 'human side' of banking
Premium
20 hours ago

Axis Bank places the emphasis on the 'human side' ...

Watch the film conceptualised by Lowe Lintas here