Campaign India Team
Jul 25, 2019

Byju's to take over team India's sponsorship

Oppo ends association three years before deal was to run out

Byju's to take over team India's sponsorship
Byju's has replaced Oppo as the official team India sponsor. The deal will be activated from 5 September 2019 and will run until 31 March 2022. 
Oppo had taken over the sponsorship mandate for the team in 2017 for a period of five years. 
Rahul Johri, CEO, BCCI, said, “On behalf of the BCCI, we would like to thank OPPO for its partnership with Indian cricket. I congratulate Byju’s on becoming the new team India sponsor. BCCI and Byju's share a common vision and together we will take Indian cricket forward.”
Byju Raveendran, founder and CEO, Byju's, said, "We are proud to be the Indian cricket team sponsor. Cricket is the heartbeat of all Indians and we are thrilled to be an integral part of our much loved team. As a learning company, Byju's has always recognised the critical role that sport plays in a child's development. Just as cricket inspires a billion budding dreams across India, we too as a learning company hope to inspire the love of learning in every child's heart."
A statement from Oppo said, “We would like to thank team India and BCCI for a meaningful association that led Oppo to become a household name in just five years of operations in India. As Oppo enters into its sixth year, India will continue to remain a key growth market. To meet rapidly growing consumer demand, Oppo will accelerate its efforts on local production, R&D and retail. This will help Oppo bolster its commitment to offer Indian consumers cutting-edge technology and a premium experience.”
Campaign India

Related Articles

Just Published

21 minutes ago

HT Labs launches OTTplay

OTTplay is a content discovery and recommendation platform

1 hour ago

Mercedes-Benz India revamps sales and marketing role

Pradeep Srinivas will succeed Amit Thete for marketing and customer journey function

1 hour ago

10 things agencies can do to end long hours

The long hours culture is created by things that are both in and out of an agency’s control. Here are some suggestions of what they can change

2 hours ago

DDB reveals global 'Unexpected Works' repositioning

The global network revealed the new positioning on a billboard in a sheep farm in New Zealand