Campaign India Team
May 22, 2023

BCCI confirms Adidas deal

Replaces Killer Jeans

BCCI confirms Adidas deal

Adidas has partnered with the Board of Control for Cricket in India (BCCI) as a merchandise partner. The deal will run till March 2028. 

Jay Shah, honorary secretary, BCCI, said, “We are committed to helping grow the game of cricket and could not be more excited to partner with one of the world’s leading sportswear brands, adidas, in this journey. With its rich historical legacy in sports, world-class products, and strong global reach, adidas will play an important role in driving the performance and future success of different categories of Indian cricket."
 
Bjørn Gulden, CEO, adidas, said, “We are proud to partner with BCCI and Team India, the most iconic team in India. Cricket is the most important sport in India, and it is very important for us to be visible and invest in it. We could not have found a better partner than BCCI. I believe India to be the fastest growing sports market for the next decades. We are very committed to supporting our team to become the best sports brand in India.”
 
Neelendra Singh, GM, adidas India, said, “We are beyond excited for this historic moment at adidas, not just in India but also globally. We are proud to see the three stripes on the Indian cricket team. This is our moment to present Cricket to the world with high quality performance products for our athletes. We look forward to creating moments with our consumers through the most celebrated sport in India. adidas truly believes in the potential of cricket in India and through this partnership with BCCI we will accelerate growth.

Adidas will replace Killer as the sponsor of the team, starting the World Test Championship final. Killer's deal with team India comes to an end on 31 May.

 

 

Source:
Campaign India

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