Dainik Bhaskar has launched two new editions of its Hindi pink daily Business Bhaskar, in Indore and Raipur. The daily launched its first edition in Bhopal on June 27, 2008.
Rajiv Jaitly, president, ad sales and marketing, DB Corp said, “We believe that the real growth is in India’s Tier II markets. We are keeping up with this. We have therefore launched two new editions in Indore and Raipur within a couple of weeks of the launch of the first edition in Bhopal.”
As with the first edition launched in Bhopal, the launch of the two new editions was preceded by a pre launch survey to create a product that fits the needs of the readers perfectly.
The company says the Indore edition will have an initial print run of more than 20,000 copies while the Raipur edition will have an initial print run of more than 8,000 copies. The broadsheet will be of 12 pages and is priced at Rs. 1.50.
The Raipur edition will also serve Bhillai and Durg, the other two major states in Chattisgarh.