Campaign India Team
Sep 01, 2019

BTVI suspends operations

The channel went off air on 31 August

BTVI suspends operations
Business Television India (BTVI) has suspended its operations with effect from midnight on 31 August 2019.
 
While the channel has gone off-air from television, it continues to send out updates on its Twitter handle.
 
The channel posted on social media to confirm the development. 
 
This is to inform you that Business Television India (BTVI) will be suspending transmission on broadcast platforms w.e.f midnight on 31st August 2019.
 
We sincerely thank everyone for all the hard work that has gone into building our television channel over the past three years.
 
The effort has led to BTVI achieving consistently high ratings that have vaulted it to the second rank in the English business television genre.
 
In recont months, BTVI has  been consistently ahead of of a competitor with an over two-decade long existence in the Indian business televison market.
 
Over the past few weeks, BTVI has also steadily closed the gap with the current market leader in the English business televion genre.
 
The gap was just a few percentage points with BTVI attaining a 35% channel share in recent rating week.
 
BTVI's ratings are a testimony to the tireless work of the entire team, as well an acknowlegment by discerning viewers of our product and programming quality.
 
Over the next few days, we will communicate the future steps towards ensuring a smooth transition of our operations.

 

Source:
Campaign India

Related Articles

Just Published

Premium
Spikes Asia 2019: A peek into the brand experience and activation awards
Premium
2 hours ago

Spikes Asia 2019: A peek into the brand experience ...

A jury member spills on the high-quality brand experience entries this year.

Premium
Kotak's Jasneet Bachal moves to Yes Bank
Premium
2 hours ago

Kotak's Jasneet Bachal moves to Yes Bank

She will head marketing for the bank

Premium
Rishabha Nayyar joins 82.5 Communications as national strategy lead
Premium
Wellness Forever awards creative mandate to Underdog
Premium
20 hours ago

Wellness Forever awards creative mandate to Underdog

The account was won post a multi-agency pitch