FCB has named Bryan Crawford, chairman and group CEO, FCB Australia and New Zealand, as global vice chairman. He will join the global management team and report to Carter Murray, global CEO, while retaining his current role.
“Bryan’s track record in taking agencies from good to great is simply outstanding. He’s been a pillar in our Asia Pacific region for some time and we are capitalising on his talent and ensuring the wider network benefits from his expertise and leadership,” said Murray.
Crawford is the second vice chairman to join Murray’s management team, alongside Jonathan Harries, vice chairman and global chief creative officer. He joined the agency as CEO of New Zealand in 2006.
“Carter’s vigor for the business and his appetite for creative and effectiveness excellence is a vision we share. I’m looking forward to working with him and the wider senior leadership team to achieve this and take our clients and team with us on this exciting journey,” said Crawford.