The bath and body care brand, Bryan & Candy has announced the appointment of actor Mouni Roy as its brand ambassador.
With this association, Roy will be the face of the brand's luxury foaming body wash, bath and shower gels, pH 5.5 bathing bars, and scented candles.
Bryan & Candy aims to scale its brand retention and sales with this partnership.
It has also rolled out a campaign to highlight its association.
Dipak Desai, director, Bryan & Candy, said, “Taking care of the whole body should not be a habit, but a daily ritual. Skin is the biggest organ in our body, and the face is only 9% of it. I believe that the full-body needs to be pampered with the sheer goodness that it deserves not just the face. That is why Bryan & Candy has launched many luxury products in the bath and body category to nourish and pamper the entire body.”
Desai added, “Our products are enriched with the goodness of nature and science. We could not think of anyone better than Mouni Roy to endorse our brand. Through this endorsement, we are optimistic that the products of Bryan & Candy will reach a maximum audience across the Indian cities and towns."
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
2 days ago
Aims to take on a digital-first approach to revolutionise the viewing experience for fans in India