Manmohan Taparia
Feb 24, 2012

Brunch gets a makeover

HT Media unveiled the new avatar of Brunch Weekly on 19 February

Brunch gets a makeover

Brunch Weekly is getting a new avatar to celebrate its eighth anniversary which falls this month.

Commenting on the launch, Poonam Saxena, editor, Brunch Weekly, said “Brunch has an unmatched reach and a large bank of extremely loyal readers who have enjoyed the magazine over the last 8 years.  It was time to give our readers something new, something unexpected and something fresh.  Readers will be delighted with what they find on their doorstep every Sunday morning.  It is the same magazine we all fell in love with all those years ago, but with an exciting new look and feel and more entertaining and interactive content.  Brunch just made Sundays better!”

The brand is said to promise its readers “The Good Life” week after week with gripping content that covers various lifestyle and entertainment related genres like fashion, celebrities, food, fitness, music and technology. The revamped Brunch is will also offer a host of new features including weekly contests, feature series, celebrity columns, and stories with web codes that can be scanned for exclusive supplemental content. 

Rajan Bhalla, head - corporate marketing and magazines, added, “We decided to give Brunch a makeover for the benefit of our readers. More than 3 million people across the country read Brunch because we give them an exemplary reading experience. Brunch is a Sunday ritual for them; something they eagerly look forward to. We wanted to give our readers a clutter free, sharp, witty, entertaining, and interactive start to their Sundays. All the favorites are still there, we have simply upped the ante on the design and content. The new, arresting masthead and crisp and clear pages give Brunch a contemporary edge. We are certain readers will love Brunch’s new style.”

 

Source:
Campaign India

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