Bruce Clay appoints Ajay Chhabra and Amitab Dev
Chhabra joins as country head while Dev is business head
Aug 06, 2020 04:57:00 AM | Article | Campaign India Team Share -
Bruce Clay India has announced the appointment of Ajay Chhabra as country head and Amitab Dev as business head for the region.
Chhabra's mandate sees him responsible for managing the Indian operations, its strategic growth, client’s satisfaction and alliances for growing the digital marketing business. His last stint was as founder of BGV Digital. He has also worked at Ogilvy and MRM Worldwide during his career.
Dev will be responsible for client acquisition and marketing for Bruce Clay India. He spent the initial years of his career setting up BharatSamachar.com. He has also worked with RankWatch, SparkPlug Online and Digifish3.
Siddharth Lal, MD, Bruce Clay India, said, “The India office is very excited about Ajay Chabbra and Amitab Dev's addition to the India team as it comes at the perfect time. The Indian internet market is exploding with massive growth and the number of Internet users in India has crossed more than half a billion users. The current Covid related crisis is forcing traditional companies to think digital. We would like to guide companies on their digital transformation journey and show them how to reach customers via digital marketing. These new appointments will help us in taking our brand success story to amazing new levels.”
Chhabra said, “Initially known for SEO services, we have now grown into the areas of Google ad management, content development, and social media marketing services. The Y-o-Y growth for overall digital advertising budgets in India has already crossed 20,000 crores per annum and is growing in the double-digit range. Search marketing, display and video marketing are the most important components of the digital marketing strategy for any brand. We have worked upon a long-term strategy for growing the Indian business and we are confident that we will be able to grow it many-fold with our new strategy, industry verticals focus, new services and team members. We are offering to scale up and optimize any brand's search marketing spends, with our SEO maturity assessment and audit services. These services coupled with our own proprietary research and digital marketing tools are the differentiation for us in India."
Dev added, “We have many instances of recalibrating rankings of eCommerce giants, who had lost their ranking in the past due to search engine updates, penalties or the CMS platform and technology changes. With the availability of our global talent pool we can scale up resources anytime and service the brands. All of our clients value us for our quality delivery and right advice as trusted advisors. We help you get quality traffic that converts to business and revenue for you and the ROI is the need of the hour for any marketing director in the post Covid world."