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Campaign India Team
Mar 11, 2025

Breaking the 'Pink Aisle': Reshaping women-targeted marketing

SOUNDING BOARD: MMA Global India’s Linkedin Café panel discussion held on Women's Day 2025 questioned outdated gender biases in women-targeted marketing, emphasising the need for inclusive approaches.

The ‘Like a Girl’ campaign by P&G's Always exposed and challenged society's deeply ingrained gender biases and converted 'Like a girl' from an insult into a statement of power and confidence.

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