WPP has finally announced the name of the global marketing services firm being built with Dell Inc. as its first client: Enfatico. A company release explains the rationale and logic behind the choice of name . "In musical notation, Enfatico (pronounced en-FAH-ti-co) means play each note “with emphasis” or “emphatically,” it states.
“As a next generation agency with a diverse mix of marketing services and talent – all uniquely orchestrated to drive value for Dell and future clients – we believe Enfatico effectively captures what makes us distinct,” said agency CEO Torrence Boone.
Ken Segall, Enfatico's global chief creative officer, drove the naming process from within the agency. "We were excited to take on the important challenge of selecting a new name and graphic identity for Project Da Vinci," said Segall. “We believe Enfatico will become synonymous with a new standard for integrated marketing, insightful creativity, and collaboration in the client-agency relationship."
Enfatico consolidates Dell’s worldwide marketing services, previously handled by more than 800 firms, into a single, wholly integrated global agency.
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