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Jun 13, 2008
Breaking News: WPP's Project Da Vinci becomes Enfatico
WPP has finally announced the name of the global marketing services firm being built with Dell Inc. as its first client: Enfatico. A company release explains the rationale and logic behind the choice of name . "In musical notation, Enfatico (pronounced en-FAH-ti-co) means play each note “with emphasis” or “emphatically,” it states.
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