project da vinci
Breaking News: WPP's Project Da Vinci becomes Enfatico
WPP has finally announced the name of the global marketing services firm being built with Dell Inc. as its first client: Enfatico. A company release explains the rationale and logic behind the choice of name . "In musical notation, Enfatico (pronounced en-FAH-ti-co) means play each note “with emphasis” or “emphatically,” it states.
Digitas' Torrence Boone named CEO for Project Da Vinci
After months of speculation, WPP has announced the appointment of Torrence Boone as the Chief Executive Officer of Project Da Vinci, the new global agency being built to meet the marketing needs of its first client, Dell. Previous to this, Boone was president, Digitas Boston. The as yet unnamed agency currently titled Project Da Vinci would look at consolidating Dell’s worldwide marketing services.
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