enfatico
Enfatico: Torrence Boone to report to Peter Stringham
Peter Stringham, CEO, Young & Rubicam Brands, helped shed some light on the merger of Enfatico with Young & Rubicam Brands. “Enfatico is becoming a Young & Rubicam Brands company. It will have access to our family of companies, including Y&R, Wunderman, Penn Schoen and Landor, among other companies. Going forward, we’ll have to determine what resources we will draw from our group to support Dell’s needs,” Stringham told Campaign India.
Breaking News: Enfatico to be ‘aligned’ to Y&R
The Dell-WPP owned entity Enfatico, set up to service all Dell’s communication needs worldwide, will now be ‘aligned’ to Y&R and become a standalone brand within the Y&R fold.As Enfatico did not set up shop in India where it addressed its needs through Bates, it is unclear what the implications are for Rediffusion Y&R.
Breaking News: WPP's Project Da Vinci becomes Enfatico
WPP has finally announced the name of the global marketing services firm being built with Dell Inc. as its first client: Enfatico. A company release explains the rationale and logic behind the choice of name . "In musical notation, Enfatico (pronounced en-FAH-ti-co) means play each note “with emphasis” or “emphatically,” it states.
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