Finally the dates of the Goafest have been confirmed. The festival will begin April 2 with the Conclave as per the established pattern. The media awards will be held on the following day, Friday April 3 and the Abbys on Saturday, April 4.
Details on speakers and sessions will be available in the coming week.
At the time of filing the story, Lowe and O&M have decided not to take part in the Abbys. It is still unclear with regard to McCann's participation.
Senior advertising professionals and Goafest committee members are engaged in frenetic discussion with Piyush, Balki and Prasoon in attempts to convince them to take part.
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