Dentsu Media has won the media duties for Aircel. The size of the account is estimated to be upwards of Rs 200 crores.
Although no official comments were forthcoming, the news has been confirmed by executives close to the development. Some of the responsibilities for Dentsu Media will be to develop long-term brand properties for Aircel, provide interactive media solutions and break through the clutter whilst competing with other players.
With this, both media and creative duties for Aircel are now with Dentsu. The creative for Aircel is already being handled by Dentsu Communications.
Although no official comments were forthcoming, the news has been confirmed by executives close to the development. Some of the responsibilities for Dentsu Media will be to develop long-term brand properties for Aircel, provide interactive media solutions and break through the clutter whilst competing with other players.
With this, both media and creative duties for Aircel are now with Dentsu. The creative for Aircel is already being handled by Dentsu Communications.
Corrigendum: Update on Aircel business
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