Breaking news: Aegis' Isobar lands Perfetti's digital website biz

Perfetti Van Melle India has appointed Isobar, Aegis Media Group's digital marketing agency to handle the re-launch of its corporate website – www.perfettivanmelle.in. 

The idea is to give the website a more youthful, informative and interactive interface, and provide significant details on the company and the brands in its portfolio like Alpenliebe, Mentos, Chlormint, Happydent, Mentos, Big Babol, Center Fresh and others.

Additionally, Isobar will also manage the social media duties for the brand.

Sameer Suneja, MD, Perfetti Van Melle India commented, “The online medium is one of the most frequent places that people go to both for seeking and sharing information. Giving appropriate information and providing a platform for conversations on our brands is important. We felt Isobar was the right partner for this very important project of creating and managing our digital identity.” 

“We are very pleased to welcome Perfetti to the Aegis Media India family of clients and are very proud of being selected by them. Isobar India, under Shamsuddin’s leadership, is clearly moving rapidly to become India’s only real full-service Digital Marketing Agency” said Ashish Bhasin, chairman India & CEO South East Asia, Aegis Media (pictured)

On the win, Shamsuddin Jasani, country head, Isobar India, said, "We are really excited that Perfetti has entrusted us with creation and maintenance of its digital assets. This is also a great challenge for us, as Perfetti has always been a company which has done some great work on all media, especially digital. Isobar India is committed to being the first to bring best-in-class digital global expertise to India”.