Campaign went to Paris to witness a piece of advertising history as Lévy chaired his final AGM after 37 years, although no one expects him to disappear from Publicis.
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The platform now combines its ad server and SSP to enhance programmatic efficiency for CTV and OTT players.
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From gait scans to geo-targeted ads, the sporting goods group laces together tech, retail, and events to chase India’s growing base of runners.
Even as overall dealmaking declines, certain sectors such as ecommerce continue to be a major draw.
India sees 163% revenue growth from contextual marketing campaigns in 2024, according to WebEngage trends report.
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