Campaign went to Paris to witness a piece of advertising history as Lévy chaired his final AGM after 37 years, although no one expects him to disappear from Publicis.
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Analysts assessed whether further downgrades will be a broader industry issue.
As eco-fatigue sets in, brands faking green credentials risk losing more than trust — they risk losing the plot entirely.
Bark Out Loud’s new campaign warns pet parents: don’t swap science for social hearsay when it comes to pet care.
From content to commerce, influencer marketing in India is maturing into a data-led, tech-sustained, outcome-driven growth engine.
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