Campaign went to Paris to witness a piece of advertising history as Lévy chaired his final AGM after 37 years, although no one expects him to disappear from Publicis.
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Madison Media is the outgoing media partner, after bagging the account in 2019.
Hindustan Unilever and Reckitt remained the largest spenders, even as muted consumer demand saw FMCG companies tightening their ad budgets.
A new version of the classic ‘Holidays Are Coming’ reinforces the brand’s commitment to generative tech and storytelling.
Life after the network machine: the highs, the headaches and the surprising truth about creative freedom.
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