Campaign India Team
Apr 23, 2009

Brandscapes, Design Bridge eye Indian branding pie

Brandscapes Worldwide, the data analytics and insight consulting firm founded by Pranesh Misra (pictured left), is partnering with Design Bridge, a global branding consultancy to tap into the Indian market.

Brandscapes, Design Bridge eye Indian branding pie

Brandscapes Worldwide, the data analytics and insight consulting firm founded by Pranesh Misra (pictured left), is partnering with Design Bridge, a global branding consultancy to tap into the Indian market.

Misra, who has worked with Design Bridge during his days at Lowe Lintas on various Unilever brands, explains, “Our vision for the company is to help clients come up with insights that will help the brand. So far what we have been focusing on has been data and extracting insights out of that, giving recommendations on brand strategy. Design Bridge has a four step approach to the development of design and the first two steps of that approach is primarily focused on strategy, where there is a lot of consumer involvement, a lot of data. Data analytical skills would be useful in evolving a design brief. We would be able to reach out to a larger number of clients in India, with this offering.”

Misra says Design Bridge was keen on working in India with a local group that had knowledge of local insights and knowledge, a group that had strength in strategy. Design Bridge is a branding consultancy which has worked on brands like Asia Pacific Breweries, UEFA Champions League, Nestle, Gerber, Lipton, KFC, Knorr Ragu and Beefeater among others, and currently has operations in 40 countries.

Adds Misra, “For us, it’s a positive step as we  would be partnering Design Bridge on the strategic side of the design brief so we will be playing to our strength. With this partnership, we will be able to approach a larger number of clients in India.”

Sir William Goodenough (pictured, right), group executive chairman, Design Bridge elaborates, “We have been working in India for 20 years now. But it has been in the last few years that India has become one of the most important markets for brands worldwide. Our ambition is to work with the fastest growing brands in the world and, therefore, the tie up with Brandscapes was to give us a far better understanding in India of consumer behavior and cultures, which could help us generate insights and strategy to enhance all our design work in India.”

Source:
Campaign India