Brand’s Suntory Myanmar has launched a new integrated campaign, conceptualised by Grip Digi. It asks people to send a gift to loved ones – a customary tradition in Myanmar – that helps strengthen their immunity.
The two-month-long campaign aims to make it easier for Brand’s consumers to buy their products online. It will also engage with key opinion leaders (KOLs) across health, lifestyle, sports, fashion and food with the ‘Come Home Chain’ campaign. Herein, the influencers sent Brand’s healthy gifts to their friends and seniors.
Yosuke Takano, business director, Myanmar, Brand’s Suntory said, “The launch of ‘Brand’s ‘Spread the Wellness’ campaign aims to rejuvenate and extend Myanmar’s outstanding gift-giving and caring culture which most of us had to miss. The campaign was initiated to reinforce our commitment in providing access to health and wellness across the nation, especially during this unprecedented time of the pandemic. We encourage Myanmar people to continue sharing the positivity, love and care by sending Gifts of Wellness to their friends and loved ones.”
Sheetal Pritmani Mukherjee, CEO, Grip Digi, added, “We are living in testing times and must strictly follow the stay-at-home guidelines. At the same time, we have to find innovative ways to keep traditional values and celebrations intact. The idea was to leverage traditions and the needs of the moment. Traditions, strengthening immunity, commercial goals and technology were integrated in this campaign to overcome the challenges of the time. We look forward to creating fresh and exciting work together.”