Campaign India Team
Dec 03, 2020

Brand's Suntory Myanmar looks to gift a boost of immunity

Grip Digi has conceptualised the campaign

Brand's Suntory Myanmar looks to gift a boost of immunity
Brand’s Suntory Myanmar has launched a new integrated campaign, conceptualised by Grip Digi. It asks people to send a gift to loved ones – a customary tradition in Myanmar – that helps strengthen their immunity.
The two-month-long campaign aims to make it easier for Brand’s consumers to buy their products online. It will also engage with key opinion leaders (KOLs) across health, lifestyle, sports, fashion and food with the ‘Come Home Chain’ campaign. Herein, the influencers sent Brand’s healthy gifts to their friends and seniors.
Yosuke Takano, business director, Myanmar, Brand’s Suntory said, “The launch of ‘Brand’s ‘Spread the Wellness’ campaign aims to rejuvenate and extend Myanmar’s outstanding gift-giving and caring culture which most of us had to miss. The campaign was initiated to reinforce our commitment in providing access to health and wellness across the nation, especially during this unprecedented time of the pandemic. We encourage Myanmar people to continue sharing the positivity, love and care by sending Gifts of Wellness to their friends and loved ones.”
Sheetal Pritmani Mukherjee, CEO, Grip Digi, added, “We are living in testing times and must strictly follow the stay-at-home guidelines. At the same time, we have to find innovative ways to keep traditional values and celebrations intact. The idea was to leverage traditions and the needs of the moment. Traditions, strengthening immunity, commercial goals and technology were integrated in this campaign to overcome the challenges of the time. We look forward to creating fresh and exciting work together.” 
Campaign India

Related Articles

Just Published

20 hours ago

ABP Network joins the creative bandwagon with ‘ABP ...

The content division will create pan-Indian stories for audiences globally

20 hours ago

Hindware showcases smart range of bathware with ...

Watch the film conceptualised by MagicCircle Communications

21 hours ago

P&G's Pampers gets fathers to share the parenting load

Watch the film conceptualised by Leo Burnett India here

23 hours ago

Unilever inclusivity plan to tackle living wage, ...

CEO Alan Jope said commitments to address social inequality "will make Unilever a better, stronger business", and pushed for "collective action" in addressing widening social divides