Our inboxes at Campaign India were filled by campaigns by brands for India's 72nd Independence Day.
Here are some of our picks.
Bajaj Avenger
Conceptualised by Mullen Lintas, this film for Bajaj Avenger hopes to send out two messages. One is a warning about the overuse of plastic and the second being a counterpoint to the increasing trend of tokenism Independence Day celebrations.
Ola
Ola rolled out #MyIndependenceDay, conceptualised by Happy mcgarrybowen. The short video shows us how Meghna Sahoo, Ola’s first transgender driver-partner prepared for day one at work.
Benetton
United Colors of Benetton rolled out a digital film titled #UnitedByHope through which it looked to celebrate India’s diversity. The film shows a social experiment on ‘older India’ and ‘younger India’.
Godrej
Godrej used the occasion to showcase its history. The film conceptualised by Creativeland Asia highlights how the business history of the group mirrors India's growth as a country.
Tide
In this film conceptualised by Social Kinnect, Tide celebrated some iconic moments India has witnessed in in the last 71 years.
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