Father's Day was celebrated on 16 June 2019 and brands used the day to push some emotional messaging to connect with their consumers.
Here are a few campaigns.
Bajaj Allianz Life
Bajaj Allianz Life's #UnMissableMeeting showed how the youth gets busy with their work and ends up ignoring their fathers. It reunites three children with their father, through meetings set up in their offices.
Dalmia Cement (Bharat) released #GharEkSandook. The film, conceptualised by Kreativ Street, unfolds a story of a man narrating memories of his father and recalling his childhood experiences. He relives the same memories now as a parent himself with his daughter, visualised in the same house.
Conceptualised by WATConsult, SBI Life Insurance's extension of #PapaHainNa (digital property launched in 2015), featured Shaan in a musical video encouraging fathers to share their unique personality traits. A micro-site was also created that gave fathers an opportunity to find out their ‘PapaFormula’ by selecting the personality traits that define them as a father. The interactive micro-site also created a 'personalised formula', which was made available for download in a musical video format.
Thomas Cook, linked Father's Day and the India-Pakistan World Cup Game to roll out ' #CricketDateWithDad'.
Conceptualised by L&K Saatchi & Saatchi, the film wanted to remind fans to travel from wherever they are, to watch the World Cup with their first cricket buddy, their father.
Usha International's #FollowyourHeart explored how a father-child relationship evolves over time.
Isobar bagged 'agency of the year', while Spotify was awarded 'publisher of the year', the 'marketer of the year' went to Aditya Birla Capital, Netflix won 'brand of the year and Affle was awarded 'enabling technology company of the year'