Campaign India Team
Mar 11, 2013

Branding and sponsorship portal whereisyourbrand.com launched

The website lists opportunities in the ATL and BTL space for brands

Branding and sponsorship portal whereisyourbrand.com launched

Whereisyourbrand.com, a portal dedicated to listing branding and sponsorship opportunities in the ATL and BTL space for advertisers, has been launched by Fresheyes Ventures. Founded by Dinesh Chandra, former marketing director at Kohler India, the website allows advertisers to search and bid for branding and sponsorship opportunities.

Commenting on the launch, Chandra, said, “We are pleased to announce the launch of whereisyourbrand.com. We hope this website can make a difference to both the brand marketers and media or event property owners by providing them a much needed real-time platform to come together.”

The website lists opportunities in 25 different categories spanning the complete ATL and BTL space. A note from the company informed that at beta launch date, the website already has listed over 1,200 opportunities.

Calling the portal “an online dating service for the advertising, branding and sponsorship industry”, Chandra added, “Finding the most appropriate opportunities for their brand is not an easy task for the brand marketers today. As a successful brand marketer you always look at innovative and new opportunities for your brand and cannot afford to operate in a ‘well of limited visible opportunities’. As a media or event property owner you want your opportunities to get the eyes and ears of the brand marketers at the earliest, and in a cost effective manner.  It is here that whereisyourbrand.com wants to bridge the gap and help both the brand marketers and property owners.”

Media and event property owners need to register on the site to start uploading their properties. The website provides free listing to property owners. Advertisers and sponsors have to register to access the website. As a registered member, they can buy branding opportunities and sponsorships through bidding, submit media briefs and get executable media plans from experts, search opportunities by categories, market, target audience, time period and sponsor brand objectives, search what opportunities other brands are associated with, and upload stories on the website blog.

As part of its launch, the company is also offering an inaugural subscription offer to advertisers and sponsors.

Source:
Campaign India

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