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Dec 29, 2008
Brand Republic's top stories of 2008
As Brand Republic takes a break for Christmas and the New Year, we leave you with a round-up of the big stories from 2008.We're sure you can't face another list so here's a wander through this year in the shape of some of the most-read stories from Brand Republic, Campaign, Marketing, Media Week and Revolution.BR readers are an optimistic lot. Despite the thoroughly miserable end to the year few of you had time for all those bad news stories.
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1 day ago
Bachelor pads get a 'Big Billion' reality check
Flipkart’s festive campaign uses AI and humour to nudge bachelors towards upgrading homes—and perhaps improving their dating odds too.
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Advertising
1 day ago
Apollo Tyres replaces Dream11 as Team India jersey ...
Dream11’s deal ended prematurely after the government passed a law banning real-money gaming platforms.
Advertising
2 days ago
Amazon launches new AI creative partner in ads console
The fully automated ads can be served across products and formats in Amazon’s arsenal, including Sponsored Brands, Sponsored Display, Brand Stores and even the Amazon DSP.
Opinion
2 days ago
The job of advertising is not to sell
"Be more entertaining. Be more interesting. Be more attention-grabbing. Hit people in the feels,” urges Zac Martin, who challenges advertising’s fixation on persuasion.
