Bonin Bough has left his position as chief media and ecommerce officer with Mondelez International, the company has confirmed.
The fast-talking marketer will be hosting a CNBC 'unscripted' television show called Cleveland Hustles, which premieres next week in the US. Backed by LeBron James and Maverick Carter, the show will "give four aspiring local entrepreneurs the chance to realize their dreams while also helping to revitalize a neighborhood in Cleveland."
Contacted by Campaign Asia-Pacific this morning, Mondelez replied with a statement that Bough has decided to leave to pursue interests outside the company. "His last day was August 12," the statement said. "We thank Bonin for his many contributions, particularly in driving digital adoption, media agency consolidation, driving efficiencies in media investment and helping establish our e-commerce ambition. We're proud of his accomplishments and wish him the very best in his future endeavors."
Bough's departure follows the exit of another prominent marketer, Peter Mitchell, who left the company in November.
Bough has also just released a book, Txt Me: Your Phone Has Changed Your Life. Let's Talk about It.
Here is a collection of material featuring Bough from Campaign's global network:
- Mondelez' Bonin Bough: my biggest mistake in working with startups
- Mondelez's Bonin Bough on data, creativity and making new 'unicorns'
- Winning back the lost generation: Media360Summit
- Media360Asia video highlights: In praise of hacking
- Mondelez's Bonin Bough on driving innovation in large organizations
- Large companies should hack themselves to grow, says Mondelez's Bough
- Reaching Millennials takes digital diversity
- 'I'm scared we're not keeping an eye on the real fast-moving innovation,' Bonin Bough
(This article first appeared on CampaignAsia.com)