Marketing
Faaez Samadi Matthew Miller
Aug 17, 2016

Bonin Bough departs Mondelez

The well-known marketer has launched an initiative with CNBC and LeBron James.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

1 Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

Apollo Tyres replaces Dream11 as Team India jersey sponsor

2 Apollo Tyres replaces Dream11 as Team India jersey sponsor

Nike flips the script: From action to intention

3 Nike flips the script: From action to intention

AI’s double-click: More speed, less soul?

4 AI’s double-click: More speed, less soul?

Jonty Rhodes dives into cashback chase

5 Jonty Rhodes dives into cashback chase

GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel

6 GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel

Arjun Kapoor’s meme face becomes ‘Call Me Chunky’s’ ace

7 Arjun Kapoor’s meme face becomes ‘Call Me Chunky’s’ ace

Kia's Sonet embarks on a journey of uncharted thrill

8 Kia's Sonet embarks on a journey of uncharted thrill

Microdramas test India’s appetite for stories in 120 seconds

9 Microdramas test India’s appetite for stories in 120 seconds

Retail One kiosks put Nestlé’ Professional’s growth recipe to test

10 Retail One kiosks put Nestlé’ Professional’s growth recipe to test

Related Articles

LeBron James hypes up 'taco Tuesday' for Taco Bell
The Work
Jul 04, 2023
Campaign India Team

LeBron James hypes up 'taco Tuesday' for Taco Bell

Wavemaker, Mondelez emerge top winners at EMVIE Awards 2025
Advertising
Apr 01, 2025
Campaign India Team

Wavemaker, Mondelez emerge top winners at EMVIE ...

Mondelez partners with Accenture and Publicis to launch AI platform
In-Depth
Sep 27, 2024
Staff Reporters

Mondelez partners with Accenture and Publicis to ...

CPG giants won't survive without data, says outgoing Mondelez media boss
Marketing
Aug 31, 2016
Shona Ghosh

CPG giants won't survive without data, says ...

Just Published

Devotion and display: The paradox at the heart of Indian festivity
Advertising
1 hour ago
Rutu Mody-Kamdar

Devotion and display: The paradox at the heart of ...

In Two Minds: Navratri campaigns in India demand nuance, as brands must decide whether they’re merely borrowing the spotlight or authentically tapping into the nation’s rhythms of devotion.

Schneider Electric puts its power behind changing perceptions of ‘smart’ spaces
Advertising
1 hour ago
Vinita Bhatia

Schneider Electric puts its power behind changing ...

With cricket jerseys, AI-powered campaigns and factory automation, it is betting that India can turn electricals from a utility into a lifestyle—and a growth engine.

APAC Effies spotlight India’s dominance as Ogilvy, The Womb, and St. Jude take top honours
In-Depth
1 hour ago
Campaign India Team

APAC Effies spotlight India’s dominance as Ogilvy, ...

India topped the medal table with 33 awards.

Cookies, cults and diplomacy: Britannia’s playful spin
Advertising
2 hours ago
Campaign India Team

Cookies, cults and diplomacy: Britannia’s playful spin

Bobby Deol’s guru persona mediates Trump and Xi tensions with Choco Tarts, as Britannia blends satire, indulgence and mixed reality activations.