BoAt has announced the elevation of Prejith Narayan as chief business officer.
Prior to this, he was senior vice president, sales and marketing.
In addition to Narayan, the earwear audio brand has also made several additions to its leadership team with an aim to scale its growth.
Rakshit Gupta is now the head of customer experience, while Vibhor Jain was appointed as head of e-commerce. Gupta moves from Swiggy, where he was director, operations strategy, whereas Jain moves from Tata Cliq, where he was category head.
Vivek Gambhir, CEO, Imagine Marketing, said, “Over the years, under the inspiring leadership of Aman and Sameer, our co-founders, the company has been successful in rapidly scaling up the business and delivering profitable growth. For our next growth phase, we are elated to expand our team and welcome dynamic and talented leaders who will help us chart the way and take Imagine Marketing to the next level. As we grow, we will continue to scout for great talent to add across multiple functions.”