Opinion
Sandeep Goyal
Jan 28, 2020

Blog: Kobe Bryant – loveable hero of ‘the ad of the decade'

The author looks back at the Turkish Airlines film featuring Kobe Bryant and Lionel Messi and points out learnings for clients and agencies in India that are using celebrity ambassadors

The 2013 spot featured Bryant and Messi in a battle of selfies

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Why Shah Rukh Khan still rules India’s brand universe at 60

1 Why Shah Rukh Khan still rules India’s brand universe at 60

Piyush Pandey dies at 70; the industry mourns a legend

2 Piyush Pandey dies at 70; the industry mourns a legend

Bingo! turns ‘Big No’ into its boldest punchline yet

3 Bingo! turns ‘Big No’ into its boldest punchline yet

Blog: How stigmatising Harmanpreet Kaur is hurting Brand India

4 Blog: How stigmatising Harmanpreet Kaur is hurting Brand India

Smriti Mandhana and Mithali Raj are the most liked female cricketers: Hansa Research report

5 Smriti Mandhana and Mithali Raj are the most liked female cricketers: Hansa Research report

ICC World Cup: Where does women’s cricket stand after historic win?

6 ICC World Cup: Where does women’s cricket stand after historic win?

Dentsu warns staff of data breach after Merkle hit by cyber 'security incident'

7 Dentsu warns staff of data breach after Merkle hit by cyber 'security incident'

NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor

8 NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor

Cindy Rose says WPP performance 'unacceptable' as growth forecast downgraded again

9 Cindy Rose says WPP performance 'unacceptable' as growth forecast downgraded again

AI’s double-click: More speed, less soul?

10 AI’s double-click: More speed, less soul?

Related Articles

Weekend Fun: Kobe Bryant and Lionel Messi take the selfie challenge
Advertising
Dec 07, 2013
Campaign India Team

Weekend Fun: Kobe Bryant and Lionel Messi take the ...

Sandeep Goyal's blog: Dear ASCI, stay vigilant
Opinion
Oct 05, 2023
Sandeep Goyal

Sandeep Goyal's blog: Dear ASCI, stay vigilant

Lionel Messi issues apology after Hong Kong no-show amid backlash in China
Marketing
Feb 20, 2024
Nikita Mishra

Lionel Messi issues apology after Hong Kong no-show ...

Nike unveils tribute to Kobe Bryant
Advertising
Aug 25, 2020
Emmet McGonagle

Nike unveils tribute to Kobe Bryant

Just Published

Toilet soaps dominate TV advertising in 2025: TAM AdEx
Advertising
2 hours ago
Campaign India Team

Toilet soaps dominate TV advertising in 2025: TAM AdEx

Hindustan Unilever and Reckitt remained the largest spenders, even as muted consumer demand saw FMCG companies tightening their ad budgets.

Coca-Cola reignites AI ad debate with new holiday campaign
Advertising
3 hours ago
Shannon Miller

Coca-Cola reignites AI ad debate with new holiday ...

A new version of the classic ‘Holidays Are Coming’ reinforces the brand’s commitment to generative tech and storytelling.

The great escape? What they don’t tell you about going independent
Opinion
3 hours ago
Edward Usher

The great escape? What they don’t tell you about ...

Life after the network machine: the highs, the headaches and the surprising truth about creative freedom.

Lego Christmas ad spotlights power of play with classic Lionel Richie tune
The Work
3 hours ago
Charlotte Rawlings

Lego Christmas ad spotlights power of play with ...

Because someone needs to tell the kids to ditch their tablets and phones in favour of playing with real, tactile toys.