sandeep goyal
Blog: Gajraj Rao, Sobhita Dhulipala, Jim Sarbh and Bhumi Pednekar: Are celebrity endorsements getting more democratic?
The author believes that as more brands succeed with off-beat choices, brands too to will hopefully look to experiment beyond the biggies.
Believe it or not: 42% Indians don’t recognise P V Sindhu!
Sindhu was not the only one with poor scores on recognition. Other famous faces amongst women endorsees did pretty badly too.
Blog: Fantasy leagues are proliferating. But, profitable?
The author pioneered fantasy gaming in India and looks back with great regret on how he perhaps gave up too early, too easy.
Blog: The vuvuzela dilemma
The author explains how the superfan grandmom of Indian cricket is faced by quite a few dilemmas as India play the semis and the finals…
Blog: Rs. 100 crore or wash out?
'A Rs. 100 crore revenue from one match will surely set new records for the business. And make sports broadcasting an even more lucrative domain', says the author
Blog: Greedy, greedy, greedy MS Dhoni!
Celebrity greed is well known. But sometimes it can be nauseating
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
1 Time for a reboot at GroupM, again?
