sandeep goyal

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Blog: Dangal TV, who? Presenting India’s Number 1 TV Channel!
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Apr 09, 2019

Blog: Dangal TV, who? Presenting India’s Number 1 TV Channel!

Media measurement firm, BARC has released the viewership data publicly after a gap of seven weeks, after the new TRAI tariff order implementation came into force.

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Blog: Accenture gobbles up Droga5 - is that good or bad?
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Apr 05, 2019

Blog: Accenture gobbles up Droga5 - is that good or bad?

The author states that the Droga5 sell-out is a pointer to the emergence of a possible new animal: the ‘cagency’… a combination of a consultancy and an ad agency

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Blog: Defining Japan in just one word: ‘Reiwa’ is the chosen one
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Apr 01, 2019

Blog: Defining Japan in just one word: ‘Reiwa’ is the chosen one

The new name has been formulated based on a poem from Manyoshu, the oldest existing compilation of Japanese poetry.

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Blog: The world's most difficult branding exercise
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Mar 31, 2019

Blog: The world's most difficult branding exercise

What is among the world's most challenging branding assignments? Defining Japan in just one word is certainly one among them, says the author.

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Blog: T-Series topples PewDiePie for a day, but success is shortlived
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Mar 22, 2019

Blog: T-Series topples PewDiePie for a day, but success is shortlived

T-Series, bolstered by the viral trailer of new movie, ‘PM Narendra Modi’ took what looked like an unassailable lead over rival PewDiePie yesterday but the savvy Swede was back at No 1 by the late night in the Great Subscriber War!

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A Blog Buster from Campaign India
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Feb 26, 2019

A Blog Buster from Campaign India

Select articles written by Dr Sandeep Goyal are being presented in a paperback edition. The book is currently available online and in Crossword bookstores