The author shares findings of a research conducted by the Indian Institute of Human Brands (IIHB) among millennials on social media
2019 should hopefully put Rishabh Pant into the coveted league of brand ambassadors.
There are two schools of thought on Virat Kohli. One that believes that he ought to be more restrained, more responsible, more respectful. The other school believes that Kohli is Kohli because he is everything that you do not expect him to be, which is why when he is aggressive and abrasive, he is actually charming and captivating; endearing and enviable.
A ‘lagom’ state-of-mind is all that our blogger will adopt in 2019
The author believes Maruti should acquire its first ever car sold in India and house the 800 at its factory or corporate office
The acquisition of Horlicks by consumer goods giant, Unilever is a landmark moment in the history of the brand. Will Hindustan Unilever, which has traditionally struggled with its foods business in India, be able to leverage the brand?
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