The Indian Institute of Human Brands revealed the second part of its 'DNA of the Indian TikToker' report
The author looks at back promotions that have gone wrong
Brooks Brothers, best known for being the couturiers who outfitted 41 of the 45 American Presidents, filed for bankruptcy last week in the US. The author looks back at their journey...
Nepotism exists in every industry, every business and it's just the shades and gradations that vary, says the author
The author ponders about why brands die and offers solutions to keep them alive
Don’t they have enough reserves built over the past decades to survive the current storm asks the author
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins