sandeep goyal

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Blog: How will will the new European data protection law impact business in India?
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May 28, 2018

Blog: How will will the new European data protection law impact business in India?

The author provides an analysis of how GDPR will impact the advertising business

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Blog: The Royal Wedding - really a billion dollar boon?
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May 23, 2018

Blog: The Royal Wedding - really a billion dollar boon?

With past records, the author explains that grand royal events are over-hyped and almost always fall short of the projections of big bucks business that they are expected to bring in

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Blog: Savouring experiential marketing beyond the taste buds
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Apr 23, 2018

Blog: Savouring experiential marketing beyond the taste buds

A former investment banker is teaching marketers a lesson or two in experiential marketing

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Blog: Sir Martin's exit - good or bad for WPP India?
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Apr 17, 2018

Blog: Sir Martin's exit - good or bad for WPP India?

The author states some of the venom surrounding Sir Martin Sorrell and predicts the future for some WPP agencies in India

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Blog: Brand Kapil Sharma needs urgent help!
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Apr 09, 2018

Blog: Brand Kapil Sharma needs urgent help!

Brand Kapil Sharma is a bloated shadow of itself. What ails the brand and what went wrong?

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Sandeep Goyal picks up stake in Sync Media
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Apr 03, 2018

Sandeep Goyal picks up stake in Sync Media

Goyal's daughter Carol will join the board of the ad tech company