The author provides an analysis of how GDPR will impact the advertising business
With past records, the author explains that grand royal events are over-hyped and almost always fall short of the projections of big bucks business that they are expected to bring in
A former investment banker is teaching marketers a lesson or two in experiential marketing
The author states some of the venom surrounding Sir Martin Sorrell and predicts the future for some WPP agencies in India
Brand Kapil Sharma is a bloated shadow of itself. What ails the brand and what went wrong?
Goyal's daughter Carol will join the board of the ad tech company
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