sandeep goyal

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Blog: Sony Sab emerges as India's number one GEC, parent Sony Entertainment comes next
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1 day ago

Blog: Sony Sab emerges as India's number one GEC, parent Sony Entertainment comes next

The author reflects on Sony Sab's move to the top of the GEC pile and states what has gone right for the channel

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Blog: Virat Kohli as 'Super V' - a modern day Marvel?
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2 days ago

Blog: Virat Kohli as 'Super V' - a modern day Marvel?

Post the announcement of the series, the author wonders if 'brand Virat Kohli' is going too far

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Virushka and Deepveer in close combat for top power couple tag
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Nov 01, 2019

Virushka and Deepveer in close combat for top power couple tag

The inaugural edition of "The Sparklers", a report that analyses power couples, was unveiled recently by the Indian Institute of Human Brands

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Blog: Advertising veteran Conrad Saldanha passes away
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Oct 22, 2019

Blog: Advertising veteran Conrad Saldanha passes away

Tributes and anecdotes pour in for the Rediffusion old-timer and the author reproduces some of them

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Blog: The incongruity of cricket sponsorships
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Sep 23, 2019

Blog: The incongruity of cricket sponsorships

The author studies Amul and Byju's associations with the South African and Indian cricket team respectively

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Blog: Gajraj Rao, Sobhita Dhulipala, Jim Sarbh and Bhumi Pednekar: Are celebrity endorsements getting more democratic?
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Sep 05, 2019

Blog: Gajraj Rao, Sobhita Dhulipala, Jim Sarbh and Bhumi Pednekar: Are celebrity endorsements getting more democratic?

The author believes that as more brands succeed with off-beat choices, brands too to will hopefully look to experiment beyond the biggies.

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