sandeep goyal

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Blog: Lessons to learn from Lester Wunderman
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Feb 14, 2019

Blog: Lessons to learn from Lester Wunderman

The iconic Lester Wunderman may be under-celebrated in India. But the recent re-branding of JWT into Wunderman Thompson brings Wunderman and his teachings into focus. The legend passed away last month at the age of 98.

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Blog: Hardik Pandya - macho or ‘mawali’?
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Jan 14, 2019

Blog: Hardik Pandya - macho or ‘mawali’?

The author shares findings of a research conducted by the Indian Institute of Human Brands (IIHB) among millennials on social media

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Blog: 2019 is going to be a PANTASTIC year
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Jan 07, 2019

Blog: 2019 is going to be a PANTASTIC year

2019 should hopefully put Rishabh Pant into the coveted league of brand ambassadors.

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Blog: King Kohli or King Kong Kohli?
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Jan 02, 2019

Blog: King Kohli or King Kong Kohli?

There are two schools of thought on Virat Kohli. One that believes that he ought to be more restrained, more responsible, more respectful. The other school believes that Kohli is Kohli because he is everything that you do not expect him to be, which is why when he is aggressive and abrasive, he is actually charming and captivating; endearing and enviable.

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Blog: What do I pray for in 2019?
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Dec 24, 2018

Blog: What do I pray for in 2019?

A ‘lagom’ state-of-mind is all that our blogger will adopt in 2019

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Blog: Maruti turns 35; long live the '800'!
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Dec 17, 2018

Blog: Maruti turns 35; long live the '800'!

The author believes Maruti should acquire its first ever car sold in India and house the 800 at its factory or corporate office