Goyal, who has acquired Rediffusion and Everest, and taken over as MD, speaks with Campaign India on how he looks to approach the new chapter
The deal includes Everest Brand Solutions
The author states that ideas from the Google Search Report may appear deceptively simple, but are really a compass pointing smart strategists in the direction of consumer thinking
In the second of a three part series, the author delves deeper into Google's Search Report 2020
In the first of a three-part series, the author looks at five very important search clusters with reference to marketing and consumers
Following the news of ASCI banning surrogate ads of 12 liquor companies, the author states that his crusade of three years against ASCI’s inaction has finally succeeded!
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