sandeep goyal
TikTok content creators were entertainers but weren't influencers: Report
The Indian Institute of Human Brands revealed the second part of its 'DNA of the Indian TikToker' report
Blog: SonyLiv's Undekhi roasted for promotional fake murder call
The author looks at back promotions that have gone wrong
Blog: The fascinating story of Brooks Brothers and America's presidents
Brooks Brothers, best known for being the couturiers who outfitted 41 of the 45 American Presidents, filed for bankruptcy last week in the US. The author looks back at their journey...
Blog: Nepotism in Bollywood? It is in advertising too
Nepotism exists in every industry, every business and it's just the shades and gradations that vary, says the author
Blog: On World Bicycle Day, Atlas Cycles rides into the sunset
The author ponders about why brands die and offers solutions to keep them alive
Blog: Media sackings are sad, and avoidable
Don’t they have enough reserves built over the past decades to survive the current storm asks the author
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