sandeep goyal

Jul 16, 2020

TikTok content creators were entertainers but weren't influencers: Report

The Indian Institute of Human Brands revealed the second part of its 'DNA of the Indian TikToker' report

Jul 12, 2020

Blog: SonyLiv's Undekhi roasted for promotional fake murder call

The author looks at back promotions that have gone wrong

Jul 10, 2020

Blog: The fascinating story of Brooks Brothers and America's presidents

Brooks Brothers, best known for being the couturiers who outfitted 41 of the 45 American Presidents, filed for bankruptcy last week in the US. The author looks back at their journey...

Jun 16, 2020

Blog: Nepotism in Bollywood? It is in advertising too

Nepotism exists in every industry, every business and it's just the shades and gradations that vary, says the author

Jun 08, 2020

Blog: On World Bicycle Day, Atlas Cycles rides into the sunset

The author ponders about why brands die and offers solutions to keep them alive

May 28, 2020

Blog: Media sackings are sad, and avoidable

Don’t they have enough reserves built over the past decades to survive the current storm asks the author