The author reflects on Sony Sab's move to the top of the GEC pile and states what has gone right for the channel
Post the announcement of the series, the author wonders if 'brand Virat Kohli' is going too far
The inaugural edition of "The Sparklers", a report that analyses power couples, was unveiled recently by the Indian Institute of Human Brands
Tributes and anecdotes pour in for the Rediffusion old-timer and the author reproduces some of them
The author studies Amul and Byju's associations with the South African and Indian cricket team respectively
Blog: Gajraj Rao, Sobhita Dhulipala, Jim Sarbh and Bhumi Pednekar: Are celebrity endorsements getting more democratic?
The author believes that as more brands succeed with off-beat choices, brands too to will hopefully look to experiment beyond the biggies.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins