The iconic Lester Wunderman may be under-celebrated in India. But the recent re-branding of JWT into Wunderman Thompson brings Wunderman and his teachings into focus. The legend passed away last month at the age of 98.
The author shares findings of a research conducted by the Indian Institute of Human Brands (IIHB) among millennials on social media
2019 should hopefully put Rishabh Pant into the coveted league of brand ambassadors.
There are two schools of thought on Virat Kohli. One that believes that he ought to be more restrained, more responsible, more respectful. The other school believes that Kohli is Kohli because he is everything that you do not expect him to be, which is why when he is aggressive and abrasive, he is actually charming and captivating; endearing and enviable.
A ‘lagom’ state-of-mind is all that our blogger will adopt in 2019
The author believes Maruti should acquire its first ever car sold in India and house the 800 at its factory or corporate office
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