sandeep goyal

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Blog: Will Sanju help resurrect brand Ranbir Kapoor?
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3 days ago

Blog: Will Sanju help resurrect brand Ranbir Kapoor?

The movie has grossed a record Rs 500 crore. But what will it do to the fortunes of the lead actor?

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Blog: The Mercedes-Maybach S-600 - wow on wheels!
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Jul 03, 2018

Blog: The Mercedes-Maybach S-600 - wow on wheels!

Our blogger visits the Mercedes Benz facility to get a first hand feel of the Mercedes-Maybach S-600

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Blog: The Mary Meeker 2018 report skips India!
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Jun 25, 2018

Blog: The Mary Meeker 2018 report skips India!

Is India in the danger of missing the digital bus? Or is it already going nowhere?

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Blog: How will will the new European data protection law impact business in India?
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May 28, 2018

Blog: How will will the new European data protection law impact business in India?

The author provides an analysis of how GDPR will impact the advertising business

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Blog: The Royal Wedding - really a billion dollar boon?
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May 23, 2018

Blog: The Royal Wedding - really a billion dollar boon?

With past records, the author explains that grand royal events are over-hyped and almost always fall short of the projections of big bucks business that they are expected to bring in

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Blog: Savouring experiential marketing beyond the taste buds
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Apr 23, 2018

Blog: Savouring experiential marketing beyond the taste buds

A former investment banker is teaching marketers a lesson or two in experiential marketing

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