sandeep goyal

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Blog: A decade is a long time
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Jan 06, 2020

Blog: A decade is a long time

The author looks at products and brands 'we never knew 10 years ago'

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Blog: How the ‘Love Actually’ ad won the UK elections for Boris Johnson
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Dec 17, 2019

Blog: How the ‘Love Actually’ ad won the UK elections for Boris Johnson

The author analyses a gamble carried on by Boris Johnson which has paid off handsomely

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Blog: Amrapali shadow again eclipses brand Dhoni
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Dec 16, 2019

Blog: Amrapali shadow again eclipses brand Dhoni

The Supreme Court’s ruling today in the MS Dhoni/Rhiti Sports case will further sharpen liabilities and responsibilities of celebrities says the author

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Blog: Sony Sab emerges as India's number one GEC, parent Sony Entertainment comes next
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Nov 12, 2019

Blog: Sony Sab emerges as India's number one GEC, parent Sony Entertainment comes next

The author reflects on Sony Sab's move to the top of the GEC pile and states what has gone right for the channel

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Blog: Virat Kohli as 'Super V' - a modern day Marvel?
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Nov 11, 2019

Blog: Virat Kohli as 'Super V' - a modern day Marvel?

Post the announcement of the series, the author wonders if 'brand Virat Kohli' is going too far

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Virushka and Deepveer in close combat for top power couple tag
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Nov 01, 2019

Virushka and Deepveer in close combat for top power couple tag

The inaugural edition of "The Sparklers", a report that analyses power couples, was unveiled recently by the Indian Institute of Human Brands