sandeep goyal

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Campaign celebrates 250 years of celebrity endorsements
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9 hours ago

Campaign celebrates 250 years of celebrity endorsements

We launch a special weekly series that kicks off from tomorrow

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Blog: Amul - where has the smile gone?
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Sep 11, 2018

Blog: Amul - where has the smile gone?

The author believes it is easy to poke fun at others. It is a different story all together when it is you that is in trouble.

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Blog: Building 'omnipresent' Radhika Apte into a gen Z brand
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Sep 06, 2018

Blog: Building 'omnipresent' Radhika Apte into a gen Z brand

The author wonders why brand marketer have not signed her up for brand endorsements.

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Blog: PV Sindhu now next only to Virat Kohli
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Aug 27, 2018

Blog: PV Sindhu now next only to Virat Kohli

The author studies the new pecking order in brand endorsements for using sports stars

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Blog: In God's own country, #AllForKerala? No, corporate India is not doing enough
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Aug 20, 2018

Blog: In God's own country, #AllForKerala? No, corporate India is not doing enough

There is no point in being trillion dollar companies, if your heart is not in the right place, says the author

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Blog: How brand Akshay Kumar is being strategised and sculpted so astutely
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Aug 16, 2018

Blog: How brand Akshay Kumar is being strategised and sculpted so astutely

The author believes Akshay Kumar could be the first choice to replace Amitabh Bachchan in most brand endorsements

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