Media measurement firm, BARC has released the viewership data publicly after a gap of seven weeks, after the new TRAI tariff order implementation came into force.
The author states that the Droga5 sell-out is a pointer to the emergence of a possible new animal: the ‘cagency’… a combination of a consultancy and an ad agency
The new name has been formulated based on a poem from Manyoshu, the oldest existing compilation of Japanese poetry.
What is among the world's most challenging branding assignments? Defining Japan in just one word is certainly one among them, says the author.
T-Series, bolstered by the viral trailer of new movie, ‘PM Narendra Modi’ took what looked like an unassailable lead over rival PewDiePie yesterday but the savvy Swede was back at No 1 by the late night in the Great Subscriber War!
Select articles written by Dr Sandeep Goyal are being presented in a paperback edition. The book is currently available online and in Crossword bookstores
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