sandeep goyal
Virat Kohli is India's most trendy, handsome, stylish, glamorous, fearless and charming celeb
IIHB analyses and evaluates celebrities as human brands in which Amitabh Bachchan and MS Dhoni also score very high
Blog: Don't quote process, demonstrate purpose
Sandeep Goyal responds to Subhash Kamath's reply to his open letter
Blog: Open letter to Subhash Kamath, chairman, ASCI on surrogate advertising
The author requests the new ASCI chairman to examine all the surrogate advertisements currently on air during the IPL
Brands endorsed by celebs tainted by drug abuse will suffer: IIHB report
No major surprise in terms of celebrities using drugs, but consumers will only turn away from the brand when the celebrity is named in the media
Blog: Trust the Japanese to celebrate amidst adversity
Hanabi or ‘fireworks’ organised to lift the mood of the nation during the pandemic
Blog: Dream11's IPL title sponsorship makes for bad global optics
The author explains why he would rather see an 'Indian' company win the rights
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