sandeep goyal
Campaign celebrates 250 years of celebrity endorsements
We launch a special weekly series that kicks off from tomorrow
Blog: Amul - where has the smile gone?
The author believes it is easy to poke fun at others. It is a different story all together when it is you that is in trouble.
Blog: Building 'omnipresent' Radhika Apte into a gen Z brand
The author wonders why brand marketer have not signed her up for brand endorsements.
Blog: PV Sindhu now next only to Virat Kohli
The author studies the new pecking order in brand endorsements for using sports stars
Blog: In God's own country, #AllForKerala? No, corporate India is not doing enough
There is no point in being trillion dollar companies, if your heart is not in the right place, says the author
Blog: How brand Akshay Kumar is being strategised and sculpted so astutely
The author believes Akshay Kumar could be the first choice to replace Amitabh Bachchan in most brand endorsements
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