Campaign India Team
Jan 06, 2023

BlissClub appoints Soumen Samanta

Moves from Meesho

BlissClub appoints Soumen Samanta
BlissClub has announced the appointment of Soumen Samanta as chief revenue officer. 
 
He will spearhead the company’s journey to build a INR 1000 crore profitable business over the next two-three years, both online and offline. He will also be tasked with building move wear brands for women in India.
 
Prior to this, Samanta was senior director - growth, Meesho.
 
Samanta said, “I’m super excited to partner with Minu and the fantastic team at BlissClub for this pivotal phase in the brand's journey as we enter new markets, categories and channels with tech and a user-first lens. In a very quick span of time, BlissClub has built a strong community with the vision of being a catalyst in the active lifestyle revolution in India and the same reflects in our best-in-class NPS, a great set of investors onboard and the exponential growth so far. While the current focus will be on building insanely comfortable activewear for every woman's movement and cracking retail expansion, I am personally thrilled about building a one of its kind community first platform in this domain with a good online-offline synergy and lay the foundation of BlissClub becoming a global force coming out of India in this decade.”
 
With over nine years of experience, he has also worked with companies like Swiggy, Myntra, Landmark Group and Aditya Birla Group, among others. 
 
Source:
Campaign India

Related Articles

Just Published

9 hours ago

Itch you can’t ignore: Sebamed scratches at the truth

Its latest campaign takes a cheeky swipe at anti-dandruff clichés, spotlighting how itch—not just flakes—disrupts everyday moments.

13 hours ago

Not every Cannes Lion roars in real life

Amid Cannes backlash, a creative reckoning unfolds. Famous Innovations’ founder and chief creative officer wonders, where do bold ideas end and brand accountability begin in awards season?

16 hours ago

Cannes Lions tightens reins as AI blurs boundaries

After revoked wins and synthetic scandals, Cannes Lions introduces new integrity rules to verify claims and rein in AI misuse.

16 hours ago

Cultural ‘Tadka’ drives India’s most effective ads ...

Kantar’s Creative Effectiveness Awards show that when brands serve emotion with local flavour, consumers don’t just notice—they respond.