Blink Digital launches Web3 vertical

Aims to leverage NFTs, the metaverse and Web3 applications, to enhance the connectivity between brands and audiences

May 18, 2022 05:43:00 AM | Article | Campaign India Team

Blink Digital has announced its foray into the decentralised ecosystem, to cover the metaverse, NFTs (non-fungible tokens) and Web3 applications.
As a part of this decentralised vertical, the digital agency aims to enhance the connectivity between brands and audiences. 
Amer Ahmad, director of technology, Blink Digital, said, “The idea of bringing three-dimensional experiences had started with VR devices, and it has come full circle with the innovations and advancements like Web3 and the metaverse. The buzz has already concluded that the newly found virtual world is inevitable. Blink Digital lies at the intersection of creativity, innovation, and the power of the internet, so our foray into metaverse focused marketing came naturally to us. The team at Blink has always challenged the status quo and keeps innovating to serve the best to our clients. We have already started working with a few brands for their NFTs and metaverse campaigns. We believe that metaverse will play a notable role in the next decade of advertising and would like to be ready before it becomes highly democratised both in terms of creation and monetisation opportunities.”