Blink Digital gets Dia Kirpalani and Suraj Karvi as vice presidents

Kirpalani moves from Contract Advertising while Karvi joins from Madison Media

Nov 17, 2021 03:42:00 AM | Article | Campaign India Team

Blink Digital, has announced the appointment of Dia Kirpalani and Suraj Karvi as vice presidents. 
 
Kirpalani joins the agency as VP, head strategy, while Karvi joins as VP, head of media. 
 
As per the new role, she will oversee the creative strategy vertical for Blink Digital’s existing and new clients, whereas Karvi will lead the media vertical and be responsible for the current media businesses, as well as for acquiring new business. 
 
Kirpalani moves from Contract Advertising India, where she was vice president, strategic planning, while Karvi joins from Madison Media, where he was vice president. 
 
Kirpalani has also worked with companies like WPP, Leo Burnett and Rediffusion. 
 
Karvi has also has stints with Viacom18 and NDTV Media. 
 
Rikki Aggarwal, co-founder and chief business officer, Blink Digital, said, “As we chase bigger ambitions, it is key to ensure the growth of the company along with the best set of talents inhouse to keep pace with the evolving industry. Their appointment is another validation of our
commitment and leadership in the industry. We are thrilled to have them on board!”
 
Kirpalani said, “I am absolutely delighted to be joining the brilliant team at Blink Digital. My clear mandate is to bridge the gap between mainline and digital thinking that continues to exist in our industry and to ensure our clients get the benefit of a truly silo-less approach to their
business problems. Under Dooj and Rikki’s setup, we have a strategy team that is underpinned by mainline thinking and yet strongly supplemented with digital expertise. Blink has been built on balancing the cutting edge with the effective and I can’t be more excited to jump in and get my hands dirty.”
 
Karvi said, “Digital has been the key area of growth within the Media Marketing World and will continue to be so; creating further excitement and opportunities for brands and the industry as a whole. I am delighted to join Blink and be part of it’s growth story. Blink being an independent digital agency house bagging many award winning work across client categories, my aim will be to add many more to the list. I look forward to working with the team that’s geared up for both business growth and delivering award winning work hand in hand.”