Blaupunkt India hands social media duties to TechShastra

Blaupunkt, a Germany-based car infotainment and sound solutions provider, has awarded its social media communication duties to TechShastra.

Pankaj Jagwani, director, Blaupunkt India said, “We are happy to partner with TechShastra as our digital agency. Having recently announced our re-entry in India, we are looking at launching several products in the near future. With TechShastra’s expertise and knowledge on our side, we are sure we will be able to understand the minds of our customers and communicate with them effectively.”

On the win, Nishith Shah, chief executive officer, TechShastra, added, “Blaupunkt has always been known for their high levels of consumer connect. By using the digital platform we would be able to further enhance that and build brand recall and engagement.”