Bisleri International enters the UAE market

Bisleri International has forayed into the global market, with its operations in the UAE. 

 

For this, it has partnered with the Gulf company Nasser Abdulla Lootah Group which houses Emirates Drinking Water, its flagship brand. 

 

With this association, Bisleri International aims to strengthen its presence across Dubai, Sharjah and Abu Dhabi and connect and build trust among the Indian audiences in the UAE. 

 

The operations are set to begin in April 2023. 

 

Angelo George, CEO, Bisleri International, said, "The UAE market indicates healthy growth projections with a noticeable appetite for Indian brands and products. Bisleri, a legacy Indian brand, holds a strong connect with the Indian diaspora living in the region. Our partnership with the Nasser Abdulla Lootah Group will strengthen our reach in the market. UAE is a beginning to our expansion plans, and we are committed to increasing our presence overseas."

 

Sunir Sulaiman, chief operating officer and Felix Francis, general manager, Emirates Drinking Water, added, “We are happy to associate with Bisleri, the oldest water brand in India. We are confident that Bisleri’s India legacy along with our expertise complement each another. The bottling will be done under the flagship of Emirates Drinking Water. Along with Bisleri we are poised to achieve our goals in the competitive market of UAE.”