Campaign India Team
Jan 24, 2023

Biryani By Kilo appoints PV Sindhu as brand ambassador

Aims to strengthen its connection with potential consumers

PV Sindhu
PV Sindhu

Biryani by Kilo (BBK) has announced the appointment of Indian badminton player PV Sindhu as its first-ever brand ambassador.  

 

Sindhu resonates with the personification of the brand which believes that ‘every good thing takes time – Fursat Se (free time) as she has invested years of dedication and hard work towards the sport. 

 

The badminton player makes a perfect fit for the brand as she was born and brought up in Hyderabad and shares a similar fondness for biryani. 

 

Vishal Jindal, founder and co-CEO, said, “We are delighted to have PV Sindhu as the brand ambassador of Biryani by Kilo. Biryani and sports have a lot in common, both bring people together. Champions train tirelessly and consistently for years to be able to perform and win and so does BBK as a brand. Our association with her is a step towards strengthening the connection with our customers and reaching out to millions who admire and celebrate her excellence.” 

 

Source:
Campaign India

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