Birla Fertility and IVF awards Lodestar UM with its media mandate

Account won post a multi-agency pitch

Sep 17, 2021 06:17:00 AM | Article | Campaign India Team

Birla Fertility and IVF has appointed Lodestar UM as its media agency.
As per the mandate, the agency will help the brand further its national stature with footprints across the country. It will handle the TV, print, OOH, digital and radio duties for the brand. 
The win was after a multi-agency pitch and will be handled its Gurugram office.
Abhishek Agarwal, chief business officer, Birla Fertility and IVF, said, “Birla Fertility and IVF aims at transforming the future of fertility globally, through outstanding clinical outcomes, research, innovation and compassionate care. Glad to have Lodestar UM as our Media partner in this journey.”
Prem Sharma, head – branding and marketing, Birla Fertility and IVF, said, “At Birla Fertility and IVF, we are working towards creating a trusted brand which can help its patients realise their parenthood dreams. As our media partner, Lodestar UM will help us reach out to these patients through right media outreach.”
Nandini Dias, CEO, Lodestar UM, said, “We are beginning an exciting journey with Birla Fertility and IVF, a brand that touches lives and amalgamates seamlessly with Lodestar UM’s core philosophy of better science, better art, better outcomes. We welcome Birla Fertility and IVF in this association with foresight towards an elevated brand affinity."
Anindya Ray, senior vice president – business, Lodestar UM, added, “Lodestar UM is delighted to add Birla Fertility and IVF amongst its clientele of repute and, we are confident of a fruitful long-term association. This is our second business win from the CK Birla group of companies, having won Orient Electric business in 2017. We believe it is a reaffirmation of trust in our ability, and we are humbled. Birla Fertility and IVF gave us the dual challenge of an ambitious growth plan and a rigorous micro-marketing effort to build to that height brick-by-brick. We delivered on the brief with real solutions driven by data and innovative thinking, and that is what we are taking into key launch markets.”