Lodestar UM bags Ather Energy's media mandate

Ather Energy has appointed Lodestar UM to handle its media duties. The account was won following a multi-agency pitch. 

 

Established in 2013 Ather Energy is an electric vehicle OEM (original equipment manufacturer). 

 

Nilay Chandra, director marketing, Ather Energy, said, “Ather is in the middle of an aggressive growth phase and part of that is building brand salience across the country while also establishing EVs as better alternatives to traditional vehicles. Lodestar UM, as a partner brings onboard their years of experience in establishing and growing brands. Their data driven approach to communication and marketing will be an asset to us and fit seamlessly with our attitude towards building Ather and the industry.”

 

Laya Menon, EVP, Lodestar UM, said, “We are delighted at the opportunity of partnering Ather Energy which promises to herald in an exciting era in the personal mobility space. The electric vehicle category is at a nascent stage in India, and we are looking forward to an exciting journey to establish Ather Energy as a prominent player in this segment. Ather is at the throes of a revolution, and we are proud to be partners.”