Biotique has announced the appointment of actor Sara Ali Khan as brand ambassador for its facial skincare range.
The brand has rolled out a campaign titled ‘real is really beautiful’ featuring Khan, to highlight this association. The film has been conceptualised by T and P.
Vinita Jain, founder and chief marketing officer, Biotique, said, “At Biotique we have committed and take immense pride in offering ‘farm to skin’ solutions to consumers who are looking for effective skincare and haircare products. Using 100 per cent ayurvedic formulations with advanced 21st-century biotechnology, our products are naturally sourced from plant extracts and are proven to bring effective and long-lasting results. The new campaign film brings to life our ethos of ‘Real is really beautiful’, focusing on ‘The secret to flawless skin’, true to Biotique’s cleansing-toning-moisturising routine. I am very pleased to see our vision come to life with this campaign, which reinforces Biotique’s commitment to effective personal care, beauty and wellbeing products.”
Ishaan Jain, director, Biotique, said, “The campaign addresses Biotique’s aim of an early adoption of a healthy skincare routine for flawless skin amongst the youth. Sara is a natural fit owing to her healthy and balanced lifestyle and has a great digital presence which connects naturally with the younger audiences. Her persona embodies Biotique’s ethos of ‘real is really beautiful’.”